Brendon Burchard breaks down the psychology of motivation, covering ambition and expectancy. He draws on research and work with high-profile individuals, and promotes his book The Motivation Manifesto along with an online course.
Let's talk about the science of motivation. Why is it sometimes you're so motivated and driven, you're excited to go and do something, and other days you can't tear yourself off the couch away from the fifth season of Netflix? What's the difference? Why is it some people are so much more successful because they have that, that drive, that hunger, that ambition, that clarity, and others struggle over and over and over to get ahead? The whole thing comes down to, as you know, motivation. But most people don't know where motivation really comes from. And we think hopefully one day we'll just have motivation. You know, we'll wake up and be motivated. But my favorite metaphor to teach people is this one. The power plant doesn't have energy, it generates energy. In the same way we don't have motivation, we generate motivation. And once you understand the science of motivation, when you understand where motivation actually comes from, and now you know how to cultivate it and grow it. And that's what I spent the last 20 years of my life researching and studying. I've been blessed to hang out with, meet, interview, talk, consult with or train some of the world's most influential people. Whether I'm presenting to an Oprah or Usher, or I'm talking with a high performance team or Olympian or Fortune 50 CEO, they all want to know more about motivation. And as I've had this journey, and I've been so well known for this topic, what I found is that really there's two primary drivers that will spark your motivation. It's the topic of my book, the Motivation Manifesto, which I'll be giving away to you for free today. But I want to tell you about those two things to see if they gauge with you and so that they can help you. The first thing that sparks motivation is ambition. Ambition is that desire for something more. I know, that's so simple, but hold on a second. Because most people's ambition is set too low for themselves. They settled down on their ambition because one time they were disappointed. One time somebody made fun of them. Maybe their spouse, their partner, their girlfriend, their boyfriend. Somebody around them doesn't support them and cheer them on when they have ideas. And so now their ambitions and the major areas of their life are actually pretty low. And if I can tell anybody anything to get more motivation, first get more ambition. Dream again, my friend. Be okay. That your dreams and your vision for yourself, for your emotional reality, for your, for your health, for your finances, for how much money you have, for what you contribute to the world, you have to dream of that again, you have to lay awake in bed and think about what you desire and want. And not just on New Year's, once a year, every single day, think, what I really desire. What do I really want? Your ambitions must stay in front of you to keep that flame of motivation going. The second thing that's so huge to motivation is what they call expectancy. Now, in the psychology literature, expectancy means it's a belief that not only is it possible for you, but that you can do it. That you have the personal control, the self reliance, the autonomy, the thing that says, you know what? I believe in my ability to figure this out. And I know I can move the needle of progress forward in going this. In other words, you expect your dreams to happen and you expect that you have the strength and the confidence to make it happen. The challenge is I know so many people in the world who sometimes they have the dream, but the ambition goes away because of other people around them. Sometimes they have the ambition and the dream, but they don't really believe in themselves deep down inside. And that's why I want to send you my book today. This book is the motivation manifesto. It spent 30 weeks on the New York Times bestseller list for one reason. And it's the same reason that I'm Blessed to have 5 million followers on Facebook, over 100 million video views across all different platforms as of today. Results. This is going to get you results. This is that thing that tips it over the edge because I know sometimes you get fired up, but it doesn't last. Why? Because you need to know what these declarations are. I'm giving you nine declarations and nine insights based on the science of motivation to help you realize what's really going to give you the edge, what's really going to help you get ahead. And what I want to do for you today is not only send you this book for free, you just pay your shipping and handling for it. But I bought tens of thousands of these books to give away to you guys. I'm always, every year giving away as many books as I can to my community. You get the book, just pay your shipping and handling. I'll buy it for you. And what I want to do is go beyond the book. What I want to do is help you right now. And we'll ship this to you, but I want to help you right now. So when you get the book today, I'm also going to give you 12 weeks of an online course based on motivation mastery based on this book. It goes beyond the book to help you realize? What do you need to do to truly master this topic of motivation? Also, drop you into a private Facebook group with me so you can ask me any questions for the next 12 weeks for free as well. Here I am, the world's number one motivation high performance coach helping you get ahead. All you gotta do Click the link in this post. I'll give you the book for free. You just pay your shipping and handling and I'll throw in that 12 weeks of an online course on motivation for free. Click the link. I'll see you on the other side. Congratulations on your commitment to your personal mastery and staying motivated to live the life of your dreams.
