Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

AI Can Read All Your Reviews

8 Sept 2025

Watch on YouTube

Short YouTube monologue advising contractors to use AI to read all customer reviews (including competitors’) — even very large volumes (example: 4.9 stars with 10,000 reviews) — to extract what customers like and dislike and thereby differentiate. The speaker also claims AI can sift out fake reviews; the segment is informal, prescriptive, and focused on practical marketing tactics.

Even if it's the contractor that has 4.9 stars and 10,000 reviews in their market, AI will read all of those reviews. Read all of them. If I were a contractor today, I would go into all of my competitors reviews and I would copy everything that they say and I would paste it into ChatGPT and I'd say, and I'd start to get insights from it. What do customers like about this contractor? What do they not like? And that way I could be different than those other ones. But AI will be able to sift out those fake reviews.