Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

How Airworks Solutions Built a Memorable Brand

7 Jun 2025

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Short YouTube interview excerpt (June 2025) describing how Airworks Solutions developed the slogan "Family run, MOM Approved." The speaker recounts a brainstorming session where Kevin coined the phrase referencing Stephanie’s final approval, and explains how the company uses the idea to shape voice and customer experience ("MOM approved technicians," branded trucks, passing out cookies during service calls).

So your slogan is Family run, MOM Approved. So tell me the story about how you came up with this branding. The branding actually came about we're sitting in a war room, if you will, trying to figure out what's our unique selling proposition. And basically, Kevin said, you know, we were coming up with all of the trite we care about. You treat family like family, et cetera. And he said, well, nothing gets through without Stephanie's approval. And so he came up with Family run, Mom Approved. It's really important that we carry that idea through. Everything we do really helped us craft our voice. We have MOM approved technicians and are the trucks MOM approved. And we pass out cookies when we do service calls. And it's really helped us give life to the brand.