Authority Brands used ServiceTitan's Scheduling Pro to stop losing after-hours calls by pushing customers toward digital booking. The shift works because younger generations prefer digital interactions. The strategy mirrors how restaurants use third-party apps like DoorDash without changing their core operations.
Across the different locations, for those who are a little bit more resistant to Scheduling Pro or maybe a little afraid, what helped them get across those challenges?
Scheduling Pro, it's all about the opportunity, right? We know the world's getting younger. We know that the world is becoming more digitally focused. In between there, lots of generational research between boomers, Gen X, Gen Y, millennials, Gen Alpha. We know that it's going to change and we need to have the ability. So ServiceTitan Core is really good because it can manage your dispatch and everything you need, how to run the business. Scheduling Pro gives you the option to expand it out. I'll use COVID in the restaurant industry. Think about virtual kitchens. You have the same platform. How are you taking orders? Now you're going through and ordering on DoorDash or Uber Eats or Grubhub. It's the same concept as that comes through.
How wide can we make the umbrella for a customer or consumer to book with us at a time that's relevant for them and that works for the company?