Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

How To Double Membership Growth Fast

14 Aug 2025

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A short transcript excerpt discussing strategies to increase membership growth and retention by improving conversion (close) rates and retention. Speakers emphasize compounding effects of higher take rates, reduced operational costs, and increased profitability leading to rapid membership plan growth and stronger bottom-line impact.

Yeah. I mean, if you're successful with a 25% close rate on memberships, 35, 45, 50% is going to be massive difference.
It's huge. I get so much excitement out of showing people what that level of compounding growth is. When you're building on success every single year of a higher take rate and higher retention, it's unreal how quickly your membership plan grows. When you hold everybody and you convert that many more, the math really, really takes off and you're. When you're more profitable on your program from reduced truck rolls and better efficiency, it's just, I mean, it's a, it's a massive boost to the bottom line.