How to Future-Proof Your Business with AI #servicetitan #residential #hvacbusiness

Stephanie, I would love to hear how you went from, I don't want to hear about AI, to no, we actually have to do this. How did you personally get over that hump? Once I figured out that the human I was connected to was very trustworthy, the risk and the guard went down. I want to use Airworks as a sandbox to what works and what doesn't work. I can only do that if I link arms with the best out there. There was some time in November when we were like, it's, it's bad, Jen, it's really bad. And then in December, like all of a sudden I shot up like a hockey stick and the leads started coming, the pipe's full. I have zero paid ads happening. We have cut our marketing by over 50%. We cut all of our expenses by 35.9%. I'm posting 25% net profit. And I used to think when people would talk about anything above 10% that they were liars.