To get recommended by AI, optimize your Google Business Profile with the right category, keep listings consistent across locations, post fresh photos regularly, and build a review system. Respond to reviews with thoughtful replies, ideally using AI tools instead of generic thank-yous.
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So what actually drives recommendations? I think about this in two parts. You got to get phase one done before you start thinking about phase two. So GBP optimization and category accuracy. So if you're a multi-location brand and you have multiple listings out there, you've got to drive some consistency between all of these listings. GBP optimization is also content being posted to GBP. Photos and videos are really great signals today that show recency. Ensure that this thing is being constantly updated. Most important on Google is reviews. If you do not have a strategy today to automate and solicit new reviews, then that needs to be a top priority for your business. If you do not have a strategy today to respond to reviews and respond with some meaning, some meaning, not just like a thank you, like actually put some thought into it or leverage tooling that generates AI responses to these that could be optimized, that is top priority for your business.