How to Stand Out in Search with Brand Trust #ServiceTitan #HomeServices

I also wanted to talk a little bit about video. I think that that seems to be a bit of a factor here when it comes to this AI search. For trade business owners who have never made a video, where do you think they should begin? I feel like that can be really intimidating.

Yeah, look, YouTube mentions have the highest correlation with AI brand visibility. Don't overthink it. You don't need a production crew. Just pull out your phone, film what you do every day. You guys are the experts. You are the expert in your craft and in your field and in your service. One philosophy when it comes to content creation, and this is so great for video content, teach everything. Once you put the video on YouTube, there's all sorts of things you can do with titles and descriptions and tags and transcript usage. And there's a lot of different tactics that can be done to make it more machine ready and machine readable and optimized just as you would optimize a website. But it starts with having the content.