Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

HVAC Marketing: We Tried EVERYTHING to Generate Leads

11 Sept 2025

Watch on YouTube

A first-person YouTube monologue describing the speaker's experiments with many marketing tactics (social media, Google, etc.) to generate leads for an HVAC business focused on sales and installations rather than service; during the first year the business had little to no service department. The speaker emphasizes confidence in selling and converting leads into installed jobs.

I was trying all of the marketing tactics. I'm like, social media, yo, Google. Just every avenue that everybody home shows, parades that everybody's like, oh, don't do that. And I'm like, I'm going to try it all. I'm going to do it all. And thank goodness that I did. But I knew how to sell, so I knew if I could bring in the leads, I could sell the jobs and then I could get them installed. So that first year, we really didn't have a service department.