A March 2017 YouTube presentation describing ServiceTitan’s home service management software marketing features. It explains how the product links incoming calls to their originating marketing campaigns (using unique trackable phone numbers), ranks campaigns by revenue in a Marketing Scorecard, and visualizes sales and geographic ROI using a Heatmap to help home-service companies reallocate marketing spend toward higher-value areas.
If you're still judging the success of a marketing campaign based only on the number of times your phone rings, you could be wasting your marketing budget on campaigns that don't truly work. Calls do not equal paying customers. Servicetitan is the only complete home service management software that ties all incoming calls to their marketing campaign of origin and ranks them by generated revenue. Asking your customers how they heard about you never works. If your CSRs remember to ask, most callers will say something ambiguous like I found you online. If you have more than one Google Ad, that answer isn't helpful. With Servicetitan, you will know which marketing campaign generated which call without even needing to ask. Each campaign can be assigned a unique, trackable phone number that stays with each job all the way to the final sale. The dashboard is where you can see how each of your marketing campaigns is performing. They are listed in the Marketing Scorecard and ranked by how much revenue they generate, a key metric to helping you determine the success of your marketing efforts. With Servicetitan, you now have the visibility to discontinue campaigns that aren't generating revenue and to reinvest that money in your top performers. The Marketing Scorecard is yet another of Servicetitan's fully integrated solutions, so just one click is all it takes to drill down and get more details for each campaign, such as cost per lead and roi. You can even review the recorded calls as a way to glean more insight. Next to the Marketing Scorecard is a great feature called the Heatmap. Here is where Servicetitan visualizes all of that valuable marketing data so you can see which of your service areas are the most profitable. Each of these blue dots is a sale. The bigger the dot, the bigger the sale. Instead of continuing to spend marketing dollars to target the little dots which only have a small roi, you can move that money to the bigger blue areas where you see two to $3,000 jobs. ServiceTitan's high visibility deep dive marketing metrics allow field service companies to identify which campaigns have a high ROI and which are no longer worth pursuing, ensuring that you're spending your precious marketing budget effectively.
