Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

Is Online Buying the Future for Home Services? #shorts

28 May 2026 · 0 min

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Bill Brown argues contractors should prepare for online home services sales. His HVAC company already uses sophisticated online pricing, while plumbing and electrical contractors lag behind, creating an opportunity for what he calls Contractor Commerce.

I think contractors have to ask themselves, is the future, is this the way that consumers are going to buy in the future?
So, you know, we have this, you guys have optimized this for the HVAC space, right?
I don't think that like there's other contractors in other spaces that are doing online pricing to this level of, you know, that's this well thought out.
We're expanding horizontally to as many home service categories as we can. We generically named the company Contractor Commerce. Under this idea that every contractor will have an online store, not just HVAC, plumbing, electrical.