Bill Brown explains why his HVAC maintenance plans cost more: they include a lifetime warranty on any replaced components, and he'd rather keep customers on trial periods than lose them over price objections.
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$4, which everybody was kind of like, we can't go up. People are, are, you know, complaining of the price already. And there are other people in my area that, that do it cheaper. And I'm like, yeah, we have a better product. There's always somebody who'll do it cheaper, even though it's not the same thing. Yeah. It's a better product. It's better. We're a little bit more expensive, but there's more bells and whistles. And, uh, you know, like on our top tier plan, you know, on our top tier plan, I mean, we offer lifetime repairs on lifetime warranty on repairs. You know, so as long as they stay on plan, you know, if you, if you pay me to change a condenser fan motor, you'll never pay for that fan motor again, as long as you stay on our maintenance plan. Even if it goes out 5 years from now, you know, we'll change it free. As long as you didn't miss any, any repairs, any monthly payment. You know, I've even gone to the point where some people have like, well, we didn't really use it or we didn't see the value. And I'm like, hey, keep it for another year. Let's just, let's just try it. 'Cause I mean, at least then I'm still with that customer. I didn't lose them. I know you're gonna lose that, that money, but I'd rather play long term. Like we talked about earlier, I want to keep them, keep them for years, 2 or 3 years. I want to, I want to stay long term.
