Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

Slow to Respond? Your Competitors Already Booked That Job

2 Apr 2026 · 1 min

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Customers can request a service in 3-5 seconds on their phone. Interest drops fast after that, and competitors are ready to book. You need to respond almost instantly or lose the job.

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There's never been such a fast-paced environment where folks are essentially creating a service request on their phone. The adage that I always lay out, especially when we were talking about scheduling back in the day, is you're competing with "I can order a pizza in like 3, 4, 5 seconds." We've noticed that there's a precipitous drop-off once a lead is captured. Folks are shopping, which means that you need to try to catch them as quickly as possible.