Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

Stop Interrupting Buyers: AI Changes How Contractors Educate #shorts

10 Mar 2026 · 1 min

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Contractors embed videos at every step to differentiate themselves, but AI-powered search has made buyers impatient. Skip the autoplay videos and offer optional links instead, letting buyers choose when to watch.

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I think that's the— and I don't know if I asked the question, but yeah, what kind of educational content do you pair with your pricing? You know what a lot of people do? This is really interesting. We have a lot of contractors who want to embed videos throughout the whole buying journey process. And on one hand, I get it because you want to take 90 seconds and explain to someone why you're different at every step of the journey. But now, because of AI search, people just don't have the patience. They just want all of it at the tap of their finger. And if they want to watch a video, send them a link, but don't interrupt them with a video.