Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

Trades Industry: Two Catalysts Fueling Private Equity Interest

27 Oct 2025 · 1 min

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1:02

A short YouTube monologue (speaker: Bill Brown) arguing that two main catalysts fueled private equity interest in the trades industry: (1) the COVID-19 pandemic, which concentrated people at home and increased discovery of home-service needs, and (2) the emergence of ServiceTitan software, which enabled trades businesses to scale across geographies and be managed remotely, allowing roll-up acquisitions and enterprise growth.

The two things. There have been two catalysts that have led to all the interest from private equity in the trades. Number one, it was Covid. Everyone was at home. They were stressing their systems more than normal because they just really never left their homes. And they were noticing things, noticing things like, oh, my roof seems to be leaking or wow, there's I've got all kinds of pests, sir, termite bugs. But I would also say the advent of Service Titan, what Service Titan did is it allowed businesses to scale across multiple geographies and manage a very local, very hands on service business remotely. It allowed the CEO and the management team, the owners of those companies, to know the data and understand what's happening across their business and go acquire different businesses and plug them into ServiceTitan and actually have a much larger enterprise. So I think those are really the two catalysts that really drove our world.