Bill Brown says transparent pricing for home-service repairs improves technician morale and makes hiring easier. When customers see prices upfront instead of hearing them from the tech, it shifts the technician's role from bearer of bad news to trusted advisor, building confidence on both sides.
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customers have a pretty good idea of what it's going to cost because you're transparent up front, then the techs will be a lot happier and it'll be easier to find techs because then you won't have to have the skill set of somebody who really knows how to fix things and on the other side of their brain knows how to communicate extremely well. So I thought about using true transparency pricing. I didn't get to incorporate it because my— I sold my business, but I just thought it would be great for technicians when they arrived to the house. I thought it would be a better experience for my staff and for the customer at the same time.
No, there's this, the thing that's hard for technicians is they become the bearer of bad news, right? The technicians that we're working with who can say just one slight nuance, they can say, hey, here are the 3 repair options that we could do today. It takes the, it takes the price reveal, you know, responsibility of the technician and makes it this objective thing, objective thing that is kind of a third party and safe. And no one's trying to take anyone for a ride, right? We had situations where our customers were having homeowners go through and get pricing on their website while the technician was in the home.
