Bill Brown discusses a loyalty program for HVAC businesses that gives customers credits on service over $500 toward future work like duct cleaning or system upgrades. A top tier plan includes filter credits to keep customers from buying elsewhere, plus a $9.95 tune-up discount to drive repeat visits.
like a gift card, right?
So what we do is any, any service over $500, we let the customer use those credits for anything, whether it's duct cleaning, AQ products, new system, whatever it be. All the, everybody running their clothes, heavy loads of clothes, doing dryer vents. We've had people, hey, can I use my credits for that? That's fine. Let's use them. It makes them, you're giving something back to them.
Yeah.
Then it's just discounting stuff. Hey. If you buy from me, I'll give you these. But it accumulates up. I've had some customers go in and spend thousands more dollars with me because they had a $250 credit phone and $2,000 or $3,000 and use the $250.
So, I mean, like a gift card, right? They almost feel like they have to use it, right?
Yeah. Yeah. And then along with that, you know, on our top tier plan, we also offer filter credits. So they get X amount of they can, they can order their filters and send right to you. So it keeps them from going to Home Depot or Lowe's and, and going down the filter aisle because we all know who's standing at the end of the filter aisle is the, the Home Depot AC salesman trying to sell.
Yeah. With a, with a $9.95 tune-up, right?
I saw somebody posted that and I was like, $9.
Yeah. It's like, I gotta get this $9 discount here. Right? Yeah. Those credits are pretty good idea.
