Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

Unlock More Sales: Never Limit Your Pricing! #shorts

10 Mar 2026 · 0 min

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Don't quote a price range like $13,000–$15,000. A hard ceiling kills the deal if the customer wants more. Keep pricing flexible so you can add upgrades, extra ductwork, or premium services without hitting a preset cap.

because if, if they say it's going to be $13,000 to $15,000 and the sales guy comes in and now he's over $15,000, he's dead in the water before the conversation even begins, right? And so we want to make sure that we don't ever pin ourselves up against a wall of not being able to, to offer, uh, you know, additional products or higher sear or ductwork or, you know, water heater, throwing all these different things in there just because we kind of limited them on, on that pricing thing. So that's kind of the way we operate that. Yeah, that makes sense.