YouTube conversation (mechanical trades) about who to hire first when launching a commercial contracting go-to-market in a single geography. Speakers discuss evaluating current operations (techs and capabilities) and choosing between a preventative-maintenance salesperson versus a projects-focused salesperson, noting that projects can be an easier sell in high-urgency situations.
Questions this video answers
"north of 110 degrees"
Maybe on that, very tactically, if I could. Brian, let's say you're trying to start a, let's keep in the mechanical trades, go to market motion in a, in a singular geo. Who's your first hire? Do you hire the maintenance salesperson first? You hire a projects person who can kind of do everything.
Well, I would look at what, what do we have Ops wise, right? So if we've got a team of techs and maybe some of them have worked on commercial equipment where they could, they weren't great at being able to fix it, but maybe they could do maintenance on it. So I would look at that first and then say, okay, you've got these. And if, let's say it was maintenance, they could handle some basic preventative maintenance, then yes, we'd hire a preventative maintenance salesperson. But if, if there was something different, you know, we had some technical people that could do some different things and maybe I go with a project person that I can tell you one thing, is that in the maintenance world, that is a harder sell than the project. So part of it is here in Phoenix later this week it's going to be north of 110 degrees. So if your unit goes down, you want something happening right away, right? So if there's a project, they need to get something replaced. Well, that's, that's a big pain and a need, right? It just depends on what, what you feel like you've got attribute wise. And what are you willing to invest in if you don't have it? Are you willing to invest in some of those in the field?