Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

Why 15 minutes is too slow to win a home service lead #ServiceTitan

9 Sept 2026 · 1 min

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Home service contractors lose leads to competitors who respond faster. One business texted back within seconds while another didn't answer at all. Only 48% of contractors reply to leads within 15 minutes, but customers expect near-instant responses.

Chapters

We know we're living in a speed-to-lead world right now. Just last week I was looking for a place to go get a massage and I was in a new area. And so I pulled this up on my Google Maps and I called, no one answered. So I'm quickly calling another place and then I get a text back from that place. Hey, we missed your call. Sorry. Can we help you? We'd love to schedule a time with you. This is what customers want. They want very responsive service companies to respond to them. So The companies that are responding the quickest, they're the ones that are getting the jobs. Only 48% of contractors respond to every lead in the first 15 minutes. This should be seconds. And that's what this SMS virtual agent can do.