Why Contractors Need Online Stores #shorts

How much does a system cost? How can I buy it? How much is the installation? Where do I get it? All those, those sort of things. And so you've got Will here who has sold his family business and basically opened online stores for air filters. And you've got him also owning HVAC.com where homeowners are just by the millions coming there to buy stuff. And his idea was, hey, everyone shops online for just about everything. Why don't we make it so that contractors can have an online store? And so we launched Contractor Commerce with his idea that, hey, let's let contractors buy physical products off of your website. So for the first couple of years, we would work with contractors who primarily already had like a, a direct filter selling program or had filters involved in their memberships, those sort of things. And we would help them stand up an online store to automate filter deliveries.