Why Expanding Services Beats Expanding Territory

I want to go into the way that you added all these different verticals to Conejo. You were able to see how many opportunities were in one home. And if you could service all the different ways one home would need to be serviced, you wouldn't have to travel a really long distance to continue to get new customers and to expand. So what would a successful vertical integration look like for you as you were growing? Kanejo I.

Go through a home, and I brand it like billboards. It's all about how many times can somebody walk to their home and they see see our colors, our mascot and our brand. That is one of the ways that I have grown. My internal business is figuring out where I could essentially mark the different territories in which I service. You have two ways to grow. Either you grow geographically, you got to expand your territory, or you got to expand what you do inside the home.