Why Fake Reviews Kill Your Business

One thing I tell every contractor I talk to, whether you do business with me or not, make sure you're fully integrated with your CRM. We believe in it so much that if you don't have a CRM when you work with us, we give you one. We own nutshell with the CRM as well because we know the importance of the growth that that can help with and the understanding of your business. We want to make sure that they have all the tools needed. I can't say enough as far as SEO. If you're not doing it, you need to do it at some level. Even if you just have a company, focus on your local map pack, posting on your Google business profile, making sure that your reviews and do not pay to get reviews. Get real reviews from clients. I did a search on ChatGPT. Look at these companies and tell me look at their reviews and how many do you feel that didn't come from an actual client? There's contractors on Facebook that are posting that they're buying reviews and you'd be surprised how many come back with that. And homeowners are looking at that type of stuff with real reviews from actual clients.