Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

Why young talent is choosing landscaping and trades careers #ServiceTitan

22 Jul 2026 · 1 min

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Young people are moving toward trade careers like landscaping, plumbing, and HVAC to escape tech saturation. The Aspire in the Classroom program shows how companies can reach this generation by embracing technology and direct outreach to fill the industry's talent gap.

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Speaking of talent, speaking of employees, there is this shortage. So where should people be looking to find new talent? What does that pool look like today?
Well, I think as you look at your company, your tech stack is probably growing. I'd start thinking top down, whether it's challenging yourself as a leader to embrace technology. There's some pretty tech-savvy young folks that are interested. They wanna make a difference in landscaping or environmental services and reaching out and recognizing realizing like there's a whole new generation here that can make this happen. We're seeing it through the Aspire in the Classroom, and I think the people that join the trades, whether it's plumbing, HVAC, or horticulture, landscaping, there's a lot of momentum moving, a lot of interest in this landscape of options for young folks, and it's attractive.