Getting Real with Sean Gannet — SFG Productions

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Hi everyone, my name is Bill Gallagher, Scaling Coach, host of the Scaling Up Business Podcast. You can find hundreds of episodes now on leadership and scaling your business all@scalingcoach.com webinar. We've got downloads of all the tools, show notes, the things that our guests talk about, all that in the episode pages@scalingcoach.com you can get a free copy of the book Scaling Up. There just pay the shipping and handling all that. Scalingcoach.com these getting real episodes are a deep dive into a conversation with an entrepreneur about their journey in and their development as a leader and growing the business, how they grew the business and how it changed them in the process. So we'll explore in just a minute with Sean Gannett. I want to remind everyone that our Getting Real Episodes are sponsored by the Bay Area EO Chapters, commonly known as eo. It's a member led organization and it's really the best place for entrepreneurs to meet, connect, learn and grow together in their businesses. I've been a member for now about 21 years with several different companies and I'm really proud to be a member. It's been such a great resource source and great community in my life. Our members in the Bay Area Chapters and around the world are connected to each other and and really happy to connect with each other. So there's more than 14,000 around the world, whole world of entrepreneurship in addition to whatever is in your neck of the woods. If you'd like information about what goes on in EO or to apply to join or any of that, just go to eonetwork.org that's the place to get all the information or to apply eonetwork.org so listening now as we talk with Sean Gannett about Growing SFG and all about his business and everything There is. Welcome to the show, Sean.

Thanks, Bill. Nice to be here. Nice to meet you.

Thank you. Nice to meet you as well. So Sean's in New York today, and while we're talking, I'm on the west coast, so we're bookending the country. Right. And he's owner of this company called SFG Productions, and they really help tell stories to organizations and companies and events and that kind of thing. Started as a film producer. I'll let him tell more about it, but that's the world of what we're doing. So talk to us. Let's start first with that kind of thing. Why did you become an entrepreneur? What made you think? Did it start very early? Did it start later? Where did you first kind of become an entrepreneur? What was that all about?

Well, I was forced to become an entrepreneur. It was not on my radar. So I had been freelancing. I've been making. What's that?

A gun to your head?

Exactly. No, it's like I was making movies. Yeah, yeah. Like, you know, at a certain point you have like a client and they say, hey, you need to be a company. We can't hire you unless you're a company. And so I incorporated because there was like a gun to my head and form of a bunch of dollar bills. And so I formed the company. I didn't realize that was going to take me on such a crazy journey. So I incorporated. But then after that, it was really just a matter of, oh, I'm starting to see some scale here. I'm starting to get too many calls for me to answer on my own. I'm going to have to build some sort of company around the work that I do just so I can handle my client base. And if you're in that freelancer world, it's like you hate to say no. I mean, you say no to a client and then it's. You think to yourself, when are they going to come back? Are they going to call? What if the next guy, you know, charms them in a way I didn't, you know, so really trying to maintain my client relationships and maintain, you know, that over time is why I started the company.

So what has been your lucky break? Was it just at the inception or was there something else that kind of got you moving?

Yeah, I mean, my lucky break. Wow. It has to have been the first. The first job I had was the luckiest break ever. I was called in for an interview with the TED conferences about 11 years ago. And they, at the time, you know, everybody knows now what a TED talk is. But back then it was kind of, they were just starting to really blow up. It was early on, sorry, you can hear like the New York jungle outside. So it was kind of early in their career and in their trajectory with online video. They were about five years into online video at that point and they were looking for somebody to help produce a conference in the Galapagos on a boat. And the. Sorry about that.

I'm sorry, I hate cool places.

Yeah, yeah, exactly.

I was like, I was kind of like, I was kind of like, okay, no matter what happens, I've got to find a way to get this job, you know, like, I've got to just make this work. And so I kind of, I embedded with the company. I took a, I went to sort of master class on TED on how to produce those shows. And it turns out that TED produces like sort of best in Breed conferences, video productions. And, and as I was prepping that show, I learned so much and that was a real jumping off point for me. And the people that I met through the TED organization were just so beautiful that they helped sustain my career for years afterwards. That's how I started to build the company, just through like sort of an organic network, you know.

So TED is now infamous and has spun off TEDx and. But I think even the TEDx ones have a couple things that are really great. One, there's a focus on good speaking, good storytelling or whatever it is, right? So they train them, they coach them, they give them feedback on the whole thing. They really work on developing the speaker's presentation. And it's tight. It's not like a two hour presentation on something that should have been done in five kind of thing, right? So they focus on. And then there's really good staging, good lighting, good video they capture. They go, you know, they get great video and great staging. So it sounds and looks good later when you're watching it. I like some conferences and there's like one camera in the back that you know.

Yeah. Amen, Bill. You're, you're, you're, you're speaking my language, brother. Because like that was the kind of stuff that I was so attracted to. You know, they, they were very much anti conference. They were, they had this feeling of let's make this cinematic, like let's tell stories. And it was that sort of mindset that really clicked for me, you know, which allowed me to take that different move from that transition of like storytelling and film to storytelling on stage and through this, through this conference experience.

That's really cool.

So what then?

If that was your lucky break, what's been your biggest challenge, your luck? It could be you're still dealing with it. But what do you think has been the biggest thing so far?

I think the consistent challenge for me was just how do I scale responsibly? I mean, it's kind of a. It's kind of a. Seems to be like what everything you're talking about, you know, it's like your whole show is about this. Right? But, but like, when I was growing as a. As a business, I felt like I was holding onto a balloon and it was just taking off and I was holding on for dear life and I was sailing away and, you know, things are going great, but what happened? Like, there's no foundation. There's no. There was no foundation below me, right. And so finding a way to build a ladder to the balloon so that there were stilts underneath me, there was a feeling of some sort of support. It's now feeling much more like scaffolding and stilts. And that was really the big. That was really the big journey for me. And that was a really big part of why I joined EOA and continuing to be a part of the. Part of the organization.

So for the listeners, EOA is the accelerator program for the EO organization. It's a program that helps people get over their first million in sales, typically. And it uses all of the core pieces of scaling up. Not everything that we do. I mean, we work with companies getting them over a billion and beyond, but a piece of it and applied appropriately to the stage, not the startup stage, but that first bit of growth that gets the them over to it starts to feel more like a real company. There's a real team, there's a real something. There's some continuity there. And that's typically what happens as people get to the first million in sales. So it's been really great. And I've been involved, deeply involved with that program for a number of years now. I work with Vern on curating the content and training the trainers around the world for it. So you're in that program now. How long have you been in the program?

I was in the program for about two years when I crossed the. When I crossed the million dollar.

And.

Yeah, and then. But I crossed. Yeah, yeah, it was great. And. But I crossed it like as the pandemic hit. And so I hung tight in the program for. Through the pandemic. So I was thinking maybe now is not the time to make the leap to the next level. And it's been a really good support network throughout the last 12 months. It's been kind of incredible.

Well, it's time to have you join EO and then become a coach in the program and, and help some others through. And. And you will just simply deepen your own work and development as you start to work with others through the program, because you'll start to see that gap. But if you are asked then, what part of the accelerator program has made the biggest difference for your business? What was your business like before? How did you apply it? What is it like today?

Yeah, I always. I always like to point to that first day that I was at eo, an EO Learning day. It was EO Learning day and it was People day. And, you know, people say this all the time, but it's like taking a sip from a fire hose because you're just like, blasted with all this incredible information when you. Right when you first start up, I couldn't believe there was this, like, sort of curtain being pulled, pulled back to reveal all of these insights. And that first day at People Day, I. The thing I took to heart big time was the core values and the Core values workshop. And it really helped me distill kind of the inherent value of myself, you know, what I had been valued for in my career, but then also gave me a great look at who the people I had surrounded myself with, who were the people I was gravitating towards to want to be in my company, and then pull out all of the. All of the real, like, you know, the inherent. The inherent core values of our company and organizing our sort of our team, our culture, our KPIs, like, sort of so much of our hiring around that has just been transformative. And I feel great, really, just great cohesion within the company now because of that, because of that tool.

Interesting. So there you are, you're scrapping together a team. You learn about core values. Now, did you have to let go of anyone? Did it change who you were about to hire? What did you.

Yeah, I didn't have to let go of anyone. We were small at the time. But every hiring decision I've made since then has relied heavily on the core values. And like before, when somebody said, oh, are they a culture fit? I didn't know what that meant. Like, what is the culture fit like? I'm like, oh, do I like them? I can hang with anybody. I got a beer with anybody. But when I had the core values as a guidepost, then it was like, oh, right. No, these are the things that we are really looking for in folks like these are, these are the characteristics that are going to make them a great fit at the company.

Yeah, that's well said. And then how do they show up today? Given that we've been through the pandemic and so on? How do I see your business? How do I see the values in action?

Oh yeah, well, I think one of our core values that is really present is our help do good value. And we sort of recognize that as a production company, a production agency, we're helping tell stories, we're helping produce events, make videos, put on conferences, virtual conferences, VR experiences, whatever the case may be. But helping do good within that field is not, not a direct result. Like we are sustainable and we offset all of our carbon for the year. But what we're now doing is we're really targeting other companies that are helping do good. So we want to be the support system, the production company, the production agency for nonprofits, for mission driven organizations, for organizations in the sustainability space. B corpse. You know, we want to focus our outreach and our storytelling capacity on the folks and on the companies that are doing good for the world. And so if we can play our part within that wider ecosystem, then we're going to be really feeling fulfilled.

So you're clear and aligned then between the work you do, the people you do, and the companies that you work with?

Yeah, exactly, exactly.

Just in like real nitty gritty. Are you working together in an office? Do you meet up at locations now? What does the business physically look like?

Yeah, I mean, well, before we got, before the pandemic hit, we had a small office. It just sort of like spun up the small office. So it was me and one other person who were in there daily. And then we'd have weekly meetings. And so we were starting to get like an office culture going and then shut down, you know, about four months later. And then everybody just went remote. And I think that one of the things that had made us so nimble, so agile early on was the fact that everybody was so comfortable with being remote kind of before and then during, again during the pandemic. And now that that's happened, we're no longer planning to have like a physical footprint. We're going to have the small office. It'll still be a small office space. Maybe we'll have gatherings once a month, once, once it gets back together. But the amazing thing that happened was that because we were remote, we saw each other more. I started instating much more frequent rhythm of business. So like daily Huddles were better attended. Weekly meetings are better attended, monthly meetings and quarterly meetings. Like all of these sort of like rhythms of business were able to roll out with a lot more ease when people were doing it on Zoom. And it's become a real cornerstone of our, you know, sort of our business culture is that we're seeing each other every day. There's a lot of transparency to what everybody's doing. There's a lot of alignment with what our quarterly goals are, what our monthly goals are, because we're just talking about it regularly. When we get back to live events and like we're doing in person events, it's going to be interesting. I mean, I'm very curious to see like what that transition is going to be. And, and it's a, I mean, it's very important for me that we keep to keep those rhythms going. That's kind of what it looks like right now. You know, it's like we're, we're Zoom Kings right now.

Zoom Kings. Well, yeah. It's funny how some people, so some people, they moved in their garage, a closet, whatever, the corner of the house. Some people have trucks and, and ambulances in the background. I get leaf blowers in this area. But this used to be a kid's room a long, long time ago. Across the room behind me were bunk beds and be a very different display. It'd be kind of funny actually to throw the bunk beds back in behind me, but that's been a long time since that. Then it became kind of a little yoga room or whatever. And then, and then finally my office. But when the pandemic hit right, I put in studio lighting in front of me and a better camera and better microphones and things like that and got ready for, for, for full time Zoom, which, you know, I have mixed feelings about, about abandoning and yet I do really enjoy it. I was at a live event this last weekend and I saw a bunch of people and we had masks, but the vast majority of us were now vaccinated, which is not the case all over the place. But in certain areas it's starting to get very high, right?

Yeah, yeah. I mean, we're already starting to see that push towards in person. Like we've got a few events that we're on in late summer and in the fall and we really see that the future is likely going to be a hybrid. Right. It's going to be. This virtual thing is not going to go away. It's brought too many people together. It's made it too easy for us to just all get online and meet each other. It can improve. We can always have a better experience online. But yeah, I just don't see it disappearing and. Which is actually kind of a great thing. I mean, for our business. I think it's kind of amazing that we're now adding in this new kind of revenue stream. Now the virtual event is a thing it wasn't before. And then, not only that, I think that it's going to like this hybrid, this sort of hybrid tweak that's going to happen is now it's going to be, yeah, we're doing the live event and we're doing the virtual event. And so make some things. Yeah, yeah, it's great. And I know this looks like a playroom, but this is actually my office. I just refuse to put books behind me. It's like I saw too many bookshelves, so I just filled it with toys and stuff.

So I. It's funny, you got Kermit back there and I have Elmo here, but Elmo has fallen way back behind my desk. Probably. Our housekeeper was here yesterday, so it got knocked down like, oh, I can't get to Elmo right now. I was going to bring Elmo up to.

To say how, yeah, we could have a Muppet hello.

Yeah, have a little Muppet hello. All right, so our show's called Getting Real. So talk to us about your biggest screw up so far. What's the biggest mistake or regret that you've had so far in growing your business?

Yeah, I mean, honestly, like, when I was getting started, I thought that I could just do it all by myself. And I was super. I was super hesitant to, like, ask for help, to ask and seek out mentorship. I didn't know about. Like, I didn't know where the tools were to. To like, learn how to do this business thing. I never went to business school. Like, I'm a filmmaker and, and like that sort of like freelance modality that kind of like, I'm an individual and I'm my own person and no one can do it like, I do it. And therefore I can't bring anybody into the tent because they're just going to mess it up like that. That holding on to that mentality really messed me up for a long time. And like, as soon as I sort of opened open the tent and like, started looking at how to build a team the right way, that everything just opened up for me. And the mentorship thing has been huge. Like, I would. I would always talk about how, like, God, you know Like, I just don't know who the heck to talk to about this stuff, you know, like, you know, nobody, none of my friends are starting businesses or none of my friends have a business. And like, and like I didn't have any sort of like grown ups to reach out to and like that's the EO network. Just blew my mind when I got introduced to it for that, for that reason. Yeah. Realizing that every business is, every business.

Basically has the same challenges again and again. Look, there are different things in different industries about seasonality and your workforce and, and lots of things. But, but there's far more in common. Right. It's funny that you say not finding members, not joining and it seems bizarre that we wouldn't find a community that we wouldn't find. See, I said it would go in and out of focus.

Oh yeah, yeah, yeah.

People are listening it right. Every now and then the focus like drifts. It like decides to focus on the back wall. Anyway, it's interesting to me that we don't find a community, we don't find mentors, we don't find coaches right away on the one hand. But if you think about it, it's not really that surprising because entrepreneurs are very much like, don't tell me what to do kind of people. I'm going to do it my own way. I think I have a better idea. So the notion that there's anybody else that could contribute to us that what? Like there's a, there's a built in arrogance that, that we grapple with.

Yeah. And like, yeah, it's like, it's, it's like I've gotten this far. Like, it's like, why can't I get further on my own? And, and, and there's also like this competitive thing, you know, which I didn't realize was a thing. And actually like recently I got introduced to this, like this great, this great concept of the competitive partner, which, which I was like, oh, right. Like that's who. Those are my industry friends. Like those are the folks that I, that I do actually partner with and that we learn from each other and that we can actually tackle together. It's like competition is like got this weird can some, it can have this weird hold on you when you're a freelancer and not something to shy away from really.

All right, so I asked you what you've screwed up and, and it was good to share that. But what's a superpower that you have? What's something that you do like really well, maybe histor related to your Work, or maybe it's something quirky, but whatever it is, like, what do you think your superpowers are?

Yeah, I think my superpower is empathy. I think I care. And I think that that's from being a freelancer, where it's like, if something goes wrong, it's you. It's all you, you know? And I think, like, when this is, like, one of the things that we as a company, I think do really well is that we listen to our clients. We listen to what they want. We don't just put what we think is best upon them, but we really listen to what they want from us. Because there are a lot of different ways to produce an event. There are a lot of different ways to make a video, to tell a story in a video. And if we're sort of applying a rigid kind of, oh, well, this is how we do it, kind of modality, or we walk into a show, we're gunslingers. Like, hey, we do these things all the time. We know exactly what we're doing. That doesn't fly like that. It turns off your client instantly. It shuts off my brain, at least. Whenever I see something like that walk in, I'm like, no, thank you. And when I feel myself drifting to that attitude, it's like, wait a second. I'm doing something that's not actually to the value of my clients. So having that empathy, that listening empathy, and thinking about what is really a value to other people outside and inside my organization has been. It's been really important. Been really important. I think it's my superpower kind of in business and in life in a lot of ways.

So what's something that you could brag about?

We produced events on every continent except Antarctica.

There you go.

That's pretty cool.

I have a friend who's organizing a trip to Antarctica in December. I think you should get on that trip.

I want that. I want that for me. Yeah.

You could be, like, on every continent.

That would be amazing. Yeah, yeah. Antarctica. I mean, I think I have to, like, somehow become, like, a scientist in order to do it, but I'll figure it out. It's fine.

No, it's just money.

Yeah. Oh, right. That's it. It's like, I should have known better. Yeah, yeah.

Now, these days, money could get you anywhere. You could go in orbit. You know, you're just willing to spend enough or win a contest. Right. And get on.

Yeah, yeah, totally. Totally.

So if you had to go back and do it again, what advice would you give your younger self to do it better.

Yeah. I mean, I kind of alluded to before, but like, don't be afraid to ask for help. I mean, I think that's my fatal flaw for a long time. And don't be afraid to like hire and work with people who are better than you at things. You know, like that's. I think that speaks a lot to the ego thing we were talking about before. You know, that sort of like arrogance and like, I think that when you have that humility that, hey, there are people that are better than you at things, there are people that know or that have been done this longer. I mean, then all of a sudden it's like you just get elevated. You learn more. Your company gets elevated by it. I mean, it's, it's really nothing to shy away from. Yeah. Yeah. I mean, that's sort of a. Yeah, that was my, that's the big, that's the big advice that I wish I, somebody had just taught me a long time ago.

What are you most grateful for?

I mean, my family, my. My wife, without a doubt, who is like the most supportive person and what I love about her is that she doesn't put the wrong kind of pressure on me. And she really, she really like sees my, my happiness and fulfillment as the bottom line. Like not some sort of weird external measurement. Like she doesn't. It's not about money. It's not about like, you know, the big show necessarily. It's about like, are you, are you personally fulfilled? Are you happy? Are you getting what you need out of this journey, which has been a total, just an amazing focus for me to not chase something external as I'm on this ride.

What is the ride? Where are you headed? If you look out, what's your biggest long term goal that you have either never spoken out loud or that you talk about whatever it is, whether it's public or not. What's the big long term goal?

I mean, gosh, you know, I think the big goal that we have as a company is to just be like the first name on the lips of any nonprofit or mission driven company that's trying to make a piece of media like an event, a video. We want to be like the goatee, the go to agency for that. I think even bigger long term than that is like the. Is to grow a business to a place where we could actually sell or merge with another company and make even bigger impact. That's kind of way out there, but it's definitely something that I didn't imagine even being on my radar. Even like a Couple years ago. But having started down this real scale journey of.

A saleable business and top of mind to purpose centered organizations.

Yeah, yeah. As I think that like if you're a sellable business, you're a healthy business, right? Like, it means that you've kind of got everything in line. You know, it's. I don't have to be there every day. You know, I can. Something can happen to me and it can still run without me, which relieves the, like, that reduces my stress level significantly. And then, and then, and then really like helping just create more impact, you know, more positive impact in the world with the, with the work that we're doing.

If you sold the business, what else would you do?

Oh, man, I just make movies all day, you know. Just make movies, man. Yeah, yeah, yeah. I mean, I'm a filmmaker at heart, which is, you know, I'm still doing it. And it's funny because, like, one of the reasons why I linked up with EO was because I was making a movie. I. I had this like, passion project, a feature film that I'd been working on for a long time and we actually raised the money for it and I looked at the schedule and I was like, I'm gonna be away from the company for like three months. I can't. First of all, independent films don't make any money. So I can't like just drop what I'm doing and, and become a filmmaker. But like, at the same time, I really needed. Wanted my company to survive those months without me. And so I like, was in panic mode. I was like, what do I need to do? I need to put in place. So like, think about my systems, processes, like infrastructure, like, who do I need to have on board and. Yeah, and like, ramped up in order to do it in order to make that film. And, and then, I mean, honestly, like, yeah, if I could just be making like art films all day, I would just do it. I would just, you know, do the red. Make the red balloon. Make the red balloon movies like, go black and white, just be all artsy and just, you know, just get. Just get wild. Yeah, why not?

Well, it's. It's been a good year for companies like Netflix.

Yeah, no doubt, no doubt.

Almost anything entertainment. Right. Give people something to do at home. It's working well this year.

Yeah, amen to that. So true, so true.

So what do you think is your biggest challenge or barrier into becoming top of mind and creating a saleable business? What's the gap for you right now?

Yeah, I mean, right now for me it's just bandwidth. It's just like getting the right people in the door and getting the, and then getting, getting the right. So basically getting the right, the right capacity into our company and then actually doing a concerted effort on the outbound, like the outbound outreach. We've really just been, we've been scaling exponentially just based on word of mouth, just organic growth, which is the best way. I mean it's the best way to scale. Love getting that warm email, that warm handshake intro. But at the same time we haven't really put a lot of effort behind like the growth modality. And we're like right there, like we're just making some big moves right now to help our infrastructure so we can focus on those sales and then. Yeah, and then I think with that we're going to, we're gonna be well on our way. But yeah, it's just a capacity thing which is like, it's great, it's a great obstacle to have because it's solvable.

So your, if your superpower is empathy and storytelling, what's your weakness? What's your kryptonite, your Achilles heel? What do you struggle with personally or what should you never be doing?

Yeah, I mean I think I, I think I still can get dragged into the micro of projects pretty easily. I'm recently trying to move away from my own personal investment into each individual project and that's going to take some getting used to to let go of the babies. It's like to let them all walk on their own. So yeah, I mean I feel myself getting, you know, doing a little bit of micromanagement, not being as generous with my sort of open ended question asking about like hey, what's going on here? What's the, what's the thought process behind this? And I think that's something I could definitely work on.

It's interesting to be aware of both our superpowers as well as our weaknesses to, and to have a handle on them. I mean not necessarily to overcome them, but I think that's it.

I mean I'd love to ask somebody else with what it is.

I'm pretty sure your mom and your wife could add things to that.

Yeah. Yeah, for sure.

So before we say anymore, I just want to remind folks that our episode is sponsored by the Bay Area Entrepreneurs Organization Chapters and EO chapters are member led organization and the best place for entrepreneurs to find their peers to connect and learn and grow both the business and themselves as leaders. I've been a member for 21 years. I was just at an event this last weekend. I'll be going to another one. We're looking forward to having more and more events in person as we're recording this now, we're planning a May sailing event. We've got a great speaker coming in July. We've got a, a retreat coming in June. We're gonna do visit a business and do something fun and playful in the city. In August, do this rally and these things called Go Cars. So we do all kinds of cool things all the time. And then this week I'll be meeting with my forum in our yard and our forum is now all vaccinated and feeling comfortable. So between being outside and vaccinated, we're meeting in person again. It's just fantastic to have that kind of group, a diverse group, different sized companies, different industries, different focuses, family backgrounds. But we learn and support each other through all of that. So that's a little bit of what. And of course we have an accelerator program in the Bay Area. I started that program years ago. It's now been led by others because we're a member led organization and I've moved on to doing other kinds of things. So if that's curious, learn, connect, grow, share experiences with, support each other. You should check it out. You'll find all that@eonetwork.org more information as well as if you'd like to apply or ask for a conversation about it. All that@eonetwork.org I want to thank Sean for coming on the show. You'll find Sean's information SFG productions.com Sean, what sort of like how far and wide do you work? Is it all New York area or. We are.

Yeah.

So you'll still do it?

Yeah, yeah, we're still doing it. You know, we, we really pride ourselves on just sourcing the best people in best year around the world and we've done, we've done events all over the.

World to create storytelling. Yeah. Then there is in the crawl and in the show notes Sean.sfgproductions.com Big thanks to Lucy Summers working in the background, queuing up titles, getting our shows scheduled, getting our guests prepared, getting the show produced and, and moved in and around. Also thanks to Vern, author and creator of the Scaling Up Framework. Our show is edited by Albert Burge at Podfly Productions. Our show notes get written up by Ayan Codena and proofread by Tim McGowan. I want to thank everyone for listening, for watching and encourage you to keep Scaling Up. We'll talk to you again next time.

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