28 Jan 2026 · 3 min
Bill Gallagher and a co-speaker explain how to pick 2 to 5 words that define what your business should be known for. Start by researching how customers and partners actually see you, then commit to those words consistently in your messaging.
Are you thinking about how to grow your business with near and offshore staffing?
But you're also wanting to make sure.
That it's reliable, cost effective and really well done? I think docsa talent is the way to go. Here's why. They don't just fill your jobs. They bring integrity, top talent, and a people first approach that's hard to find. I've known the people at Doxa talent for over 20 years now and I say that you can count on them. I have talent. Talk to Doxatalant and you won't be disappointed. Go to doxatalent.com Bill G Again, that's doxatalent.com BillG One more time. Doxatalent.com Bill G Check it out today.
What words do you own right now? How are you known? What words do you want to invest in? What do you want to be known for? So you know, if you were to ask people to pick three or four words when they first think of you and your business, what what would they say? If you went out to your customers, your partners, that kind of thing and say when I ask you to describe me in three or four words, what do you come up with? What would they say? Those are the words you own right now. The words you want to own in the future would be words that you might invest in and work at over time and this thing will change. This is a little bit like keyword work that you're thinking about, like what keywords do you want to target and.
That kind of thing.
Well, I've worked with scaling up for a very long time and I'm a coach. I've spent some time trying to be known as the scaling coach. It's scaling up adjacent or connected, but it is distinct in some ways. I've spent some time building around that. There are other things that I might want to be known at over time, but that wasn't what I was known at before. But scaling and coach both came up. I just focused in on those and invested more strongly in those. Where are you now and where would you like to invest in? The key thing to do is to go talk to some people. So first you could speculate on your own, but then you want to go out and you want to talk to some customers, some partners, some friends, forum mates, mastermind members and ask what comes to mind. You could even do some Google searching and see what comes up. What are we most known for and see what words pop up. But you can distill that down into where you are now and where you want to go and then you could refine it and start to invest in and focus your marketing and messaging around the words that you actually own. You can't get to that many, so you want to think of like two to five words but you're not going to get much beyond that. This is a phrase or something that you're known for in the world and the more unique and specific it is and narrow, the better it's going to be for you. The easier it is going to be to own that. So it's a thing to look at where you are now, where you want to go and to really, really focus it and start to build. You may change it a little bit, but it is definitely something to focus on. Scaling your business shouldn't be such a.
Lonely struggle Our Growth Navigator coaching makes it much, much easier. You get weekly training, coaching and support.
With premium tools and with a motivated community.
It's not just growth, it's growth done right.
If you're ready to start scaling your business in a sustainable way, go to.
Scalingcoach.Com again that's scalingcoach.com. Are you ready to turn your goals into daily wins? You should check out our Scoreboard software powered by Align. It's the official software for scaling up. With Scoreboard, you'll get an AI driven coach for priorities and KPIs and it'll help keep your team focused on what matters most. With Align, you can track your goals in real time and you'll even see results on the go. With their mobile app you can rest easy knowing that Align has world class onboarding and support to set your team up for success. This is really more than just software, it's what I actually use to manage growth in our scaling up client teams. Unlock clarity and results with Scoreboard by Align. To try it now, go to aligntoday.com Bill G One more time. Aligntoday.com Bill G that's aligntoday.com Bill G Check it out and try it now.
