199: The Tribe Turbine Strategy That Hit 246K People

Almost 246,000 people have watched some of their videos. I mean, imagine standing on a stage with over 200,000 people that you're getting to deliver a message to. And these are people that aren't hearing you for the first time. Chances are they've, they've seen your stuff over and over again. So that's huge. You're listening to Cairo Dandy, the podcast.

Of sweet chiropractic success. Here's your host, Billy Sticker.

Hey, guys, welcome. Welcome to another episode of the Cairo Candy podcast. Today we have on with this, Cairo Candy's very own Andrew Hardwick. And we just finished up one of our team meetings and he was talking, going over. One of the things we do every week is what we call show and tell. And we talk about accounts that are doing really, really well. I mean, we also cover wins and we've got clients that even just today we were talking about last week generated leads at $8 a piece and then $7 a piece, which is definitely below average. But we know that that's not the most important thing. The most important thing is we gotta. That's step one. Step two is getting these people in the door. But Andrew was sharing. One of the clients has been with us for quite some time now. How long have they been with us?

They've been with us for about going on three years, about two, two and a half years.

Okay, so not near as long as some people, but, you know, for, for a while. But they've gone from a $30 daily budget to $300 a day now. We've, we see this happen. It's not uncommon, but a lot of times the offices that do that are doing neuropathy or stem cells or some of these higher ticket, you know, case fee type packages. These guys are not, they're doing straight chiropractic. And so they're crushing it because they're totally bought into our perfect patient, Tribe Turbine. So I'm gonna let Andrew just kind of share some of their story. And real quick, for those of you watching this online, you'll be able to see on YouTube, you'll be able to actually see some screenshots of stuff. And then in the, in the description of the podcast, we're going to put a link to their Facebook page so you can actually see some of the videos and stuff that they're doing. Andrew, take it away.

Yeah, so this client is in Hampton, Virginia. It's actually a pretty military heavy population. And so I'm actually just going to pull open and share my screen hopefully it pulls up perfect. So it's lamontic, chiropractic and we actually as of today, we just increased their new patient special to $49 from 20. But nonetheless, you're about to see some, some crazy numbers. So I'm going to just set our lifetime budget or our lifetime range from when they started with us until now. So since they've been with us, we have generated almost 3,3000 leads for a cost per lead of $25.60, 66 cents. And I'm going to say this, there's nothing special or fancy about this account. We've just simply done our process. We've. They do educational videos, they just do videos, all of what their community wants to see. Funny, more educational, more serious types of videos and it, they crush it. They've sent so many videos that I actually can't run all of them anymore because I guess there's a cap on how many videos you can run inside of Facebook. And I didn't know until this account did it. And so just by pure lead generation, they're absolutely crushing it. I'm then communicating with the office. They're getting their schedule filled two to three weeks in advance and they're having to tell me to turn down the budget because they need to kind of cap how many leads they're getting for that week. And then we're increasing it right back up once they see those new patients. And so what's really encouraging to me.

Let'S pause real quick. Let's do. I'm going to give Everybody the, the 30,000 foot view of our process. If you don't know, we have what's called our Perfect Patient Tribe Turbine and there's a video that I posted recently, it's on our Instagram. If you go to the Chiro Candy Instagram or even the Billy Sticker Instagram, it's on there from the past couple of months. But it's a reaction video that I'm doing to Gary Vaynerchuk and you know, he's saying if you do a video once a week and target a 5 to 10 mile radius of your office, put a hundred bucks behind it, in three months you're going to be a local celebrity. And I love that because for the past seven or eight years we've been telling people pretty much the same thing. That's what our perfect Patient Tribe Turbine is. You do weekly videos. We use that to build retargeting audiences in Facebook and Instagram where people start to know, like and trust you. We want to make You a local celebrity because Grant Cardone says best known beats best. You can be the best chiropractor, but if nobody knows about it, it doesn't do any good. So we want to make you best known, and we do that by these videos we get out to your community over and over and over again. And we target, we're not just doing the videos. How we're targeting that on the back end also makes a huge difference, which that's, that's some of our secret sauce that we do. But we're able to build up these audiences in our goal, like in the first, you know, 90 days or first 30 days is we want to get about 5,000 people in that audience and then we have some KPIs that we're trying to hit. But as Andrew kind of goes, goes into this, this office finally bought into that process and they're doing more than one video a week. They're doing multiple videos a week, almost daily videos. But it's allowed us to build a very, very, very large retargeting audience. And so now think about it like this. We're digging ponds and telling Facebook, telling Meta what fish to put in each pond. Basically, we're stocking that pond full of people that are watching your videos. And now we get to go fishing. We get to take the new patient off or whatever it is, or whatever you want to do, whether you're doing, you know, a community dinner or an in office workshop, like whatever bait we want to fish with, we fish with it in that pond. And we're going to get a lot better results because these people know like and trust you. So back to you.

Yeah, no, literally this account does exactly what, what you just said. And what's really cool is like, again, these videos are not super edited or anything like that. And what, what I am always encouraged about with them is the fact that we're able to target specifically 240, roughly 246,000 people who have just watched previous videos. They may have never seen one of their ads before and they just see one of these educational videos. And now we're able to target this exact group of people in this exact pond to show them the new patient special. And the conversion rate on the other side is just out of this world. And so it's very, very encouraging for me to.

Almost 246,000 people have watched some of their videos. I mean, imagine standing on a stage with over 200,000 people that you're getting to deliver a message to. And these are people that aren't hearing you for the first time, chances are they've. They've seen your stuff over and over again, so that's huge.

Yeah, exactly. And like Billy was saying, like, they don't just do one video. They do. I mean, each week I'm guaranteed to get three to four minimum. And it's. It's easy for me because all I have to do is just get them set up and we'll cycle through them, add them to the retargeting audience, and go from there. So they've completely bought in. Like we said at the beginning, started with a 30 budget and overtime is now just $300 per day just because of the results that we're being able to generate. And so they're buying in. It makes our job easier, our life easier, and the results speak for themselves. So, yeah.

Yeah, that's huge. What else would you say about them? Like, whenever they first started, what kind of results were they getting compared to now?

They were getting solid results. Maybe not necessarily to the. Obviously to the scale that we're seeing now, but it took a little bit of time to just. They're like videos. Like, can you just throw some ads together? And it gets going. It's like, yeah, we will definitely throw out the ads, but, like, when it comes to Facebook traffic, no one knows who you are. And so, like, we want them to start knowing you. And so once they got those. That one video, those two videos going, and they saw the actual results coming in, it really changed their mindset. They're like, oh, wow, they're one of the clients now that just. They pick a random day of the week and that's their recording day. And they just batch upload them, batch send it to me. So they made it their own. They took my recommendations and ran with it. But starting off, it was a little bit slower. Probably had a couple of emails going back and forth of like, hey, this isn't really working. And it's like, okay, hey, I promise you, we're doing everything we can. We're asking us to make these videos and we'll take it from there. And so that's what they did, and here we are. They're definitely one of the best clients we've had that I personally had. And so, yeah, they're. They're just sticking with the process and now reaping the. Reaping the rewards.

I love it. I love it. You know, we've just seen this work time and time and time again, and, you know, this is one of so many different case studies we could show of people doing, you know, following our process, and it works. So I think it's great. So listen, if. If you're doing ad yourself or you're working with another company, follow this process. Like, this is what works. If you want help doing this, reach out to us. Like, we can help you do this. We've seen it time and time again. And is it. Does everybody get great results on Facebook and Instagram? Not necessarily. But when you're doing this process, it gives you the absolute best chance. Because what is marketing? Marketing is getting your message in front of enough eyeballs. How many people can see your message? So once you have your message, which you guys are passionate about, Right. Chiropractic changes lives. So how do we package that message? Get it out to your community where they're seeing it over and over and over again. And these guys are crushing it. So we're. There's going to be a link in the description to be able to see. Go straight to their Facebook page to see their videos just to get some inspiration. And whenever you see their videos, you're going to be like, seriously, like, these guys are crushing it. We could do better videos than that. But it's not about the quality as much as it is just the consistency of them being able to do this and build such a large retargeting audience. So, Andrew, thanks so much for what you're doing on their account and, you know, thanks for taking the time to hop on today to let us show everybody what a winning campaign looks like. So this is great.

Absolutely. Thank you for having me.

All right.

Sam.