204: How to Legally Steal Your Competitor's Traffic

Welcome to this episode of the Chiralkini Podcast. So what we're doing in this session is I recently recorded a mini masterclass, as a matter of fact, it was only around 20 minutes long, where I talked about how you can actually ethically legally steal the traffic going to your competitor site. So it's incredible. It's a fantastic tool that we're using. It's basically allows us to use Facebook ads steroids now because of this tool. So without further ado, let's get on over into the masterclass. You are listening to Chirogandy, the podcast of sweet chiropractic success. Here's your host, Billy Sticker. Welcome to this masterclass where we're going to talk about how you can ethically and legally steal your competitor's traffic. This is a fantastic strategy, one we're very, very excited about. It's been around for a while, but typically it's only been available to these businesses, these Fortune 500 companies that have a seven, eight and nine figure marketing budget to be able to use tools like this. And now we're going to show you how you can do it in your business to dramatically improve your marketing results. Results. So one of the things that we've done to get the best results possible for our clients that's worked really well for the past almost 10 years now is what we call our perfect patient tribe Turbine. And it's all about, okay, when it comes to marketing, it's all about getting your message in front of the right people and on Facebook and Instagram. What we wanted to do is build a retargeting audience of people watching someone's content. So we would have our offices, our doctors do these videos, weekly videos, and we want to build a retargeting audience of people that watch those. So, you know, our goal is in 90 days, have 5,000 people, 10,000 people in these audiences that have been watching this content. And so now, whenever there's any kind of new patient offer or whatever the offer is, whether they're doing a workshop, whatever, they're fishing in these ponds and getting results from people who already know who they are. The know like and trust factor is already there. And this still works extremely well. As a matter of fact, we have one of our clients that have a. The retargeting audience is over 250,000 people right now. 250,000 people have been watching their videos and they're seeing more and more all the time. And that's why their results, I mean, they used to spend $30 a day on their ads. Now they're spending $300 a day and all they do is straight chiropractic. They're not doing a bunch of other, you know, these high end niches. But they're getting such great results because of this, because of the audience. Which brings us to another thing. So like I said, we're trying to get your message in front of the right people. And we like using the analogy of digging ponds. Right? Ponds are different audiences. You may have an audience that's just kind of cold. Your ideal people in your local market, which may be a cold audience. They really don't know who you are yet. You may have a retargeting audience of website visitors. This would be like people watching those videos, right? We want to fish where the best fish are. And so we want to dig ponds, tell Facebook and Instagram what fish to put in each pond, and then we want to figure out the best bait to go fishing in those ponds. Is a great analogy. And that's talking about running ads on meta, right? On Facebook and Instagram, even TikTok is very, very similar. Well, let's talk about the difference between meta and search marketing. And it's all based on intent. No one is going to Facebook or Instagram looking for your services. So meta ads is what we refer to as interruption marketing. Search marketing is intent based marketing. People are looking for you. So we want to get our message in front of the highest intent prospects out there. So how do we find people with high intent? That's what this strategy is all about. So that's why SEO is so important. So search engine optimization, people search using search engines. You want your website to be optimized so people find you because the intent's there. That's why this works so well. Well, the problem with this is let's say that 100 people search, they go in, they put in whatever keywords that they need to to find your services. Out of 100 people, if you're in the top three, right. So you have to have good SEO to be in the top three. Studies show that the top three, you're going to average 15 to per 100 searches. Which means if you kind of do the math, if 15 to 20 out of those hundred make it to your website and your website converts at 5 to 7%, which would be pretty solid. People go to your site, there's high intent. But how many of them actually take the next step of scheduling an appointment or calling the Office? It's normally 5 to 7%. That means out of 100 people that search all the way down here, you're looking at 0.75 to one person scheduling a call out of 100 searches. So if that's the case, you would need 1350 people on average to search your keywords for you to be able to get seven to ten bookings per month. Which, you know what, if you're getting seven to ten high quality people because the intent's there from your, from doing SEO, that's fantastic, that's great. But 1350 people, that's over 1300 people. You're missing the opportunity on. But think about even the ones you know. Out of 1300 people, how many of them went to your website? Out of the hundred, 15 to 20 went to your website and we only captured information on one of them. Well, now we can actually capture information on every website visitor that you get. Even if they don't fill out any information, they don't have to opt in, they don't have to fill anything out. They land on your site. We can capture their name, their emails. Emails, any emails associated with that IP address, their physical address. And then what can we do with this? We can automatically add them to a CRM, put them in an email campaign, we can send them out a postcard because you can have your team at the end of every day or the beginning of every day look at this sheet and say, okay, who's new? And as soon as it gets added, put a postcard in the mail to them because that way they're locally, they're going to get it within a day or so. There's actually companies that will do this automatically for you, where you don't have to do anything, just when a new person's added. The problem with that is it's a postcard. And the biggest company that does this is out of California. So if you're anywhere else in the country, even anywhere else in California, it may take five or six days for them to receive something. But a postcard is great because it's very, very inexpensive, doesn't cost much to mail, but if you're doing it locally, they'll get it in a day or two. So this strategy works great. And retargeting this can be set up to where as soon as somebody else is added on this list, as soon as somebody goes to your website, they're automatically pushed over to a Facebook audience, Instagram audience, and they're going to start seeing your content there. So the strategy works really well. But let's think about, that's only the people that go to Your website. What about these other 1300 people that had intent? These are your ideal people. They're looking for your services. What we do is we come up with a list of keywords. Now, we've been doing Google Ads for a long time. Google Ads are great. And we even do SEO. We come up with these keywords. You help come up with keywords. We even add keywords that we use your competitors as keywords. We can do that too. And then we put in zip codes. Anybody that's searching these terms and in this area, we want to be able to get their information. And we can do that even if they never make it to your website. We can now capture all 1300 of these people and we build another spreadsheet. So you have your site visitors and then you have your search traffic. So you do pay per contact. And you set this up. You put a cap on how many of these you want to do. If you've got a bigger budget, you can say, hey, I want to do, you know, 100 of these a day, or I only want to do 10 of these a day or only want to do 100amonth. You actually, during onboarding, you cap this to where you want it to be. So as you grow, you can scale it or reduce it. It's kind of like a spigot on, you know, or the nozzle on spigot. You control the flow of these. It's 30 cents for people that go to your site, and then 90 cents for search content, but. Or search traffic. So think about all the. All the traffic that people are searching for. You now get to capture all of their information. And these automatically people that search in your community for these specific keywords, we automatically put those in your Facebook and Instagram retargeting audiences. And so now they're going to start seeing your ads there. So this basically takes Facebook and Instagram ads, starts getting you as high of quality leads as you would from Google at a fraction of the cost. It's incredible. So now we still have these other audiences, but now we have. We're being able to put even higher intent people in a pond. And now we're catching all kinds of fish because of the intent. It all comes down to. To the intent. So this software or this service that we're offering is called Invisible Intent. And if you want more information or you want to sign up, you just go to invisibleintent.com and let me show you what we're doing for our current clients or our clients, if you are a current client. This is now included in your services at no extra cost. All you need to do is get with your account rep, let them know that you want to get signed up for Invisible Intent. They'll get you a form. You're going to let them know what your cap is. You know, hey, I only want this many. And you don't have to do both. If you just want to do your site id, you can do that. If you want to do search content, you know, you'll just look at your budget and then come up with the number. You put the cap on that. If you're not doing anything with us right now and you want to. It is included in our Facebook ad services, all of our meta ad services, so you can get those as low as $5.95 a month. Now, we've been doing Facebook ads for local businesses all over the world for the past 10 years, and we've worked with over 2,000 offices. I mean, just in the chiropractic space. Over 200,000 patients a month walk through the doors because of what we do. And we're always trying to stay ahead of the curve and look to see what's working. That's if you followed me, you know, any. For the past nine months, we've been doing a lot of AI stuff, really cool stuff with AI, and this is really where this came from. It's not necessarily AI, but it is a really cool automation that we can do. So there's three different options. When you go to invisibleintent.com if you say, you know what, you guys have a great reputation. I'm just ready to get going. You can click this first button. It'll take you straight to the agreement. Fill that out. You have two different options when it comes to the Facebook ads. You can pay per month, it's 7.95amonth. Or if you prepay, you'll get it at only 5.95amonth. And there's some cool bonuses. I'll show you in just a second. Or maybe you just want to schedule a call, you're really interested, but you want to talk to somebody first. That would be the second option. Or maybe you just want invisible intent. You just want to be able to set these spreadsheets up, look to see who's coming, and you're already doing ads in office. Or maybe you're doing ads with somebody else. That's totally okay. This is a service we can still set up and get it to where it's still automatically feeding these people as soon as they come in into your Retargeting audience inside of Facebook and Instagram. So if you do this option, it's only $1.99 a month, and it comes with up to 1,000 site visitors every single month, and it renews every month. So you're looking at $0.30 apiece. That's a $300 value if you have that much traffic to your site. So you get up to a thousand included with that. And then whatever search you want, you just set your budget on that. And like I said, those are 90 cents apiece. Let's go over some Facebook stuff. So if you do the prepay, you get all these different bonuses. So not only do you get the Facebook ads that we do for you, we build out your aica. So this is the AI chatbot that immediately it's trained specifically for your office. We give it a personality. We want it to match your culture. We give it a knowledge base based around your offices and the services that you provide. So the goal here is for when a lead comes in, this automatically engages. Not only does it engage, it qualifies the leads and gets them booked on your calendar for you. We've been doing this for about the past nine months, and we're just now rolling out version three, so talking about staying ahead of the curve. We're always trying to improve on what we're doing, and we're upgrading our back end for the third time just to get even better results. So you get that. You get a reactivation campaign that the AI does for you. It's phenomenal. We've been doing reactivations for a long time. This works so much better because it takes all the pressure off your team. It's a great strategy, but you get that included. You even get a course on how to do Facebook ads, how to do Google Ads, and how to do TikTok ads. We show you exactly how our team sets these up just in case you wanted to bring all your marketing in house one day. We have bonus trainings on how to build your ultimate authority, how to actually take some what specific videos you need to do, how to make these videos. We have sample videos that you can look at. Really cool AI training on how to do HeyGen 11 labs. Even more stuff. A really cool strategy real quick. If you want to do videos, but you don't want to, you know the importance of videos, but you don't want to record videos. We've got a new training we just released on three steps. Once you set this up, you never have to record videos again. Step number one is clone your voice in 11 labs. So there's training in here on how to do that. It's very, very simple. You upload some audio of you talking, it will clone your voice. It's professional, it's very, very good. Then you want to do B roll video. So this is you around your office, this is you. Depending on what kind of business you have, you may be out in the field doing a job, or if you're a chiropractor, you might be with a patient or in your office or talking with the staff. It might be, you know, just the videos. You know, a camera following you walking through the office. You might be at the park or at the gym. You know, you might be on vacation. You get it just B roll videos. And these only need to be three to five seconds a piece. But you create a Google Drive with B roll videos. You've already got your voice cloned, you've got the B roll videos. Then there's actually some deeper training I've done on this. But just the high level view is you tell AI whether it's chatgpt, Grok, Claude, any of these. Gemini, you say, I need a 30 to 40 second dialogue only. Video script. Dialogue only. If you tell them you want a video script, it's going to say it's going to like set the scene and do all this. You only want dialogue. Put that in 11 labs. It's going to give you an audio file in your voice of that script. And then your team uses one of tons of apps out there, caption cap, cut. Those are probably the two biggest. They take some of your B roll video, they put your voice over it, hit the captions button, it automatically puts the captions on the video. And now your team can start kicking these videos out multiple times a week and you don't have to do anything anymore. So that's a great strategy. That's just another One of the AI trainings that we've done 52 weeks of video scripts. So the scripts I talked about, we have 52 examples. If you wanted, you could just use those. We have a school community, but the value of all this is over $8,000. And this is if you prepay so you would get this is only 5.95amonth instead of 795amonth. So if you've never worked with us before, there is $1,000 setup fee. After that, it's only $5.95 a month. And we have tons of clients that just every four months they prepay for another four months. Because it gets them a discount. It's basically like getting a month for free. Or you can just pay $7.95 a month. Totally, totally up to you. Or if you don't want the Facebook ads, you just want the invisible intent, you can definitely do that too. It's so important. SEO is important. It's all about getting your message in front of the right people that have intent talking about that. We have done websites in the past, just here and there, kind of some one off things. But we've had so many people over the years ask us about doing websites and I actually used to refer, there was one particular company I would refer all of our clients to. When we started doing SEO and we started doing just some different services, this other company kind of started talking bad about us. I hopped on the phone with the owner of that company and just let them know that I didn't appreciate it because we've literally sent them hundreds of thousands of dollars worth of business. And anyway, he apologized but I did let him know we weren't going to send them any more business. So I hop on Perplexity and I asked Perplexity, hey, who's a good website provider for this industry that I can refer to? And you know who came up number one? Cairo Candy. My company came up number one in the AI search results. So it's not only about SEO, it's about, it's even about, you know, just being able to get in front of people that are starting to search on AI. So now we haven't rolled this out yet. This will probably be in another four to six weeks. We're rolling out AI powered websites. It's going to include invisible intent. And this is going to be no long term contracts, totally month to month, very low fee, probably looking somewhere around the $300 range. We still got to have some things working out, but we're always trying to stay ahead of the curve on all the stuff that we do. So we really hope that you've found this valuable. I tried to keep this training very, very concise. I respect your time. It is incredibly valuable. You have a goal to impact your community. You want more appointments, you want those books, you want your calendar filled. And it's all about getting your message in front of people already looking for your services. That's what this does. It helps you do that. And I promise you, eventually the people down the street are going to be using this against you. You need to start using it against them sooner. Right? Because not only do, if you lose a client, not only do you lose that revenue that goes to somebody else but now they have more revenue to spend in marketing and things like that to grow even bigger. So the more and more you grow the more you can invest back in your business to grow even more. So every single client, every single patient they're all important and this is all about how do we help you stay ahead of the curve and use these cutting edge strategies to improve your marketing results. So once again it's a fantastic, fantastic service. You've got all it basically builds two different spreadsheets one of people that go to your website one of people who search specific keywords that we build out that you tell us who we're looking for. We can change these whenever we need to. You put a cap on how many of these you want but it's a fantastic program so all you have to do do is go to invisible intent.com select your different options and we look forward to helping you increase the impact you make in your community. See you.