Billy Sticker ran a $32.40 Facebook ad campaign targeting a chiropractor's existing patients over two weeks. It generated 26 reviews, 10 referrals, and 181 page likes. At $1,200 to $3,000 per new patient, the leads could be worth $6,000 to $15,000 in revenue.
Hey guys. Billy Sticker here. And I'm really excited to share with you some of the results of a campaign that we're running right now for one of the chiropractors that I'm doing some work for. First off, I want to say we're halfway through. This is going to be a four week campaign and today marks two weeks. So it's two weeks. And this is a Facebook campaign. So we're running ads using Facebook. In the past two weeks, so far we've generated 25, five star reviews. We've generated one four star review. So a total 26, 26 reviews. We weren't going after page likes, but just the way everything worked out, we ended up getting roughly 181 give or take, page likes. But mainly what we were after with this is reviews and then the moneymaker referrals. And we've so far received 10. Referrals. Now, depending on your office and in your cases, on average, a new patient's going to be valued at anywhere between 1200 and $2000 for a lot of chiropractors out there. Some of the chiropractors I work with, their average case is around three grand, just over that. So it just depends on how you, what all you do in your practice. These are quality leads. These aren't just patients that are coming in because you saw them at a trade show or a fair or something. These are being referred by existing patients and clients. Because that's the main thing about this campaign, is everything we're doing, all of these ads are going to existing patients. They're not going to just everybody in the community. We are targeting only his existing patients. So these are very, very, very qualified leads. Because of that. This guy's really good. He should be closing 70 to 80% of these with ease. But let's just say he only closed 50% of them. Okay. You're still looking at $6,000, which really is going to be more probably along the lines of about $15,000 in business over two weeks. Okay, this is what this should generate. And listen to this. The ads that we're running, we're averaging $2.31 a day. So right now we've spent, I believe it's $32, $32.40 to get these results so far. Okay. Now the key to running a campaign like this is targeting existing patients, patients that already know you, that you have a relationship with. So I've already put together some training. If you want to know how to target your existing patients on Facebook, I put together a training, there should be a link below or at least a button that you can push that will get you over to the training so you can find out what you need to do to run campaigns specifically to your patients. Thanks.
