In this ninth video of his series, Billy Sticker explains two core aspects of video marketing: (1) the content you should record and (2) the steps to promote the finished video. He emphasizes that videos should serve the purpose of building "know, like, and trust" by showcasing personality, providing value, and directly addressing the prospect's problems with solutions. His approach is conversion‑focused, targeting existing email‑list leads rather than broad SEO traffic. For distribution, he advises uploading the video natively to YouTube and Facebook (the latter to enable cheap, highly targeted Facebook ad promotion), sharing the link on Twitter, embedding it in a blog post, and most importantly, emailing the video directly to the list. He wraps up with a call to action to subscribe to the series and join his email list for future content.
Chapters
Hey, guys, Billy Sticker here. And this is video number nine in our series. And we're going to talk in this video about two main things. The first thing is what to record. Whenever you go to a video, where do you get the content? What content do you need to put in the video? And the second thing is, once your video is done, what do you do with it? If you go back to video number six, in our series, we talked about knowing your prospect. Who is it that you're trying to reach, you're trying to get to watch the videos. And what you want to do is you want to. You got to remember the purpose of the videos is you want to get people to know, like, and trust you. So you want to be able to be yourself, things like that. When I do my videos back up a little bit. You can either do videos for SEO, you're trying to just get people and you want to turn those people into leads. My videos are more for conversions. My videos are typically going to go to my leads, leads that I already have on my email list so I can build a relationship with them and convert those into sales. The content is going to be one. I want them to know my personality, know who I am, but I want to give them value. Things that they. What are some of their problems, like we talked about in video six, and take those problems, address them, and then give them the solutions. You know, you want to build value, so that's one of the first things. And once you build that value and you have your video done, what do you do with the video? Several things. Obviously, you want to upload it to YouTube, but you also want to upload it to Facebook. And this is important. You don't want to take the YouTube link and put it on Facebook. You can do that every once in a while. But if it's a video you really want to promote, you need to take that video and upload it directly to Facebook also. Because if you do that, Facebook will let you take that post that video post and promote it for pennies. It's very, very inexpensive. And you can target your list. You can target the exact people that you want to see that video. So that needs to be separate. You want to upload it to YouTube, upload it to Facebook, you want to share it on Twitter, you want to put it on your blog, you want to make sure you have a blog, which we've talked about that before, and then you want to take that video and email it to your list. Like I mentioned earlier, conversions. That's why I do my videos. One of the most important things for me to do is email these videos to my list. So what do we want to record the videos about? Content. You want them to know like and trust you. You want to provide value. And then the second thing, what do we do with those videos? YouTube, Facebook, your blog, Twitter and then email them to your list. Alright, so we have one video left. Video number 10 will be coming out soon and I make sure that you subscribe to these videos. Subscribe to me on YouTube. If you're not on my email list. There's probably a link below this to get on the email list to make sure you get more of these videos. Thanks.
