Billy Sticker describes a client who paid $2,500 for a beautiful website that Google couldn't read. A site needs mobile-first design, since 90-95% of traffic comes from phones, plus the technical structure to rank in search and work with AI engines.
Now this is where most people make a mistake. They want their website to look great and then they stop there. Look, a website that looks great is easy. I talked to a client recently. He actually just signed up with us. He was with another company, paid $2,500 for a website. I looked at the website. They literally took a website he sent, they sent, he sent them, put it, did a screenshot, put it in Lovable, added his information. In 15 minutes, Lovable built a basic website. That was it. They charged him $1,500— I mean, $2,500— told him it took 2 weeks to build. It didn't. He vibe-coded it. But the problem is it looked great, but it didn't have the structure that we need to talk to Google properly, to talk to these LLMs, to be able to rank well on AI search. So when your website— you have to— you want it to look good. It's going to look good on mobile. 90 to 95% of your traffic is coming on mobile. So don't just look at it on a desktop. And then it's got to be conversion ready, right? So these are all things that I would be doing.
