A chiropractor marketing advisor urges practices to capitalize on pandemic anxiety with health-focused video content. One doctor cut his cost-per-lead from $24 to $6 by pivoting to pandemic messaging, while another boosted engagement discussing vitamin C, D, zinc, and iodine. The speaker frames the crisis as a business opportunity for practices willing to act.
So I wanted to address the opportunity that we have right now with the coronavirus. Your community is. There's a lot of high anxiety, high stress. You might be thinking about it right now also just about, you know, what, what are we going to do? But there's a lot of great opportunities that you have right now. Number one, your community is more in tune with just the message of healthcare right now. And, and we had some clients that have been making some videos addressing that and it's made a huge difference in their campaign. Even if you're just focused on right now, they're growing your audiences, people are engaging with those videos. So use this time to deliver that message. I'm actually going to put a couple of links to some sample videos. One of our doctors actually used it. He was just talking about what's going on in the community. A lot of high stress and they're just doing a discounted exam and everything. But he went from his leads the week before were around $24 a lead. And he came out with this new video. We changed up the ad copy addressing what's going on in the community. He had 18 leads this weekend at a cost of around six bucks a piece of. So it dropped his cost per leads down to, well, it kind of by what, 75%. So it was a huge difference. Another office, he did videos on your immune system and different supplements to be taken, you know, increasing your vitamin C, vitamin D, zinc and iodine. And he's got tons of engagement on that video. He did another one on different food that you can take that are high in these different nutrients. But it's stuff like that. You can be getting this message out there and use this time to educate your community. They need somebody who's going to show who's going to be a leader through this use this time. It's a great opportunity. A good friend of mine was with Tony Robbins here recently in Fiji and he was talking about winners coming and there's two different types of businesses. You're going to have the businesses that really struggle through it and then you're going to have the businesses that see this as an opportunity, whatever it is. And this is before the coronavirus. But he says the other businesses look and see what's going on in the situation, what is the opportunity and they take advantage of it. You need to do that. What is the opportunity you have in your community? Take advantage of it. Educate your community on what is going on and how you can help. Check out the links. And there's a lot of chiropractors that are having just tremendous success. I'm going to put a link to some testimonials and stuff underneath this. Even through this coronavirus, you can still be thriving in practice. All right, let us know if we can help.
