In this instructional video, Billy Sticker explains how chiropractors and other small‑business owners can use retargeting to bring previous website visitors back to their site. He outlines the problem of visitors leaving without converting, then describes the solution: placing a tracking cookie on the visitor’s browser and serving banner ads on other sites they visit (e.g., weather.com, Huffington Post). He discusses traffic sources such as Facebook ads, pay‑per‑click (PPC) campaigns, and "Other People’s List" email collaborations. Sticker introduces two retargeting platforms—Retargeting.com and SiteScout—explaining how they work on a prepaid account where money is only deducted when a user clicks the banner and returns to the site. He emphasizes the cost‑effectiveness of this highly targeted PPC model, especially for chiropractic practices where retaining existing patients is cheaper than acquiring new ones. The video concludes with a call to action to share the tip, subscribe, and follow his channels for more business‑growth content.
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Hey guys, Billy Sticker here and I want to show you an incredible trick that you can use to get other people, people that once they come to your site to target those, to keep them coming back, to stay in front of them. Let me go into a little more detail. Let's say this is your site. Your site, it could be a blog or whatever it may be. This is your site. There's different ways that you can get traffic. And I talk about this in some of the other videos you've got. We'll say that you're using Facebook, you've got opl. This is OPL Other people's list. It's something that you can do, you can find somebody. Well, we'll talk about that in other videos, but somebody else who markets to the same crowd, your same demographic. If they have a list of emails you can target, get with that list owner and work out something where you can pay for them to send out an email to your, to their list that maybe you write or it brings people back to your site. Maybe it's an article, a video or something you did Other people's list. You can do banners, you can have some banner advertisement. You can have paid per view, pay per click. This would be like Facebook pay per click. Or it could be Google pay per clicker or something like that. But what if you can? Let's say that we create this cloud around here and this person shows up to your site, and then this person over here shows up to your site, you start getting these visitors to your site. Well, what if you could take all these visitors that have come to your site and position them to where you can continue to market to them even after they come to your site and they leave? Hopefully they come to your site and they sign up to get on your email list. But that may not happen. They may come, they may read something, they may just stay for a second. But what if we can put a cookie in their browser to where you can retarget that traffic and market to them again? For example, let's say this guy right here, he goes to your site, reads an article. For some reason he went to your site. So he was interested in something, but he didn't take any action. He didn't sign up for your list, he didn't contact your office for an appointment, he didn't buy anything, he didn't accept any type of call to action or anything on there. So now let's say he's going to go to weather.com okay, he's going to go to check out this site. Well, what if whenever he goes to this site, he sees your banner advertising your website on the side? You've probably seen this happen before. My wife's the one who kind of brought this to my attention. She's like, how in the world do these people know that I'm interested in nursing? My wife's a nurse. And so she was looking for some type of continuing education program or something. Well, then she goes to these different news sites. Let's say this one. Let's say he goes to here and he sees it and then maybe he goes to. I don't know if you can see this, but let's say he goes to Huffington Post. And then what? There's another banner with your site. All this is doing when he clicks on it is. Brings him back to you. Brings him back to your site. Well, she was looking for some type of continuing education program or something. And. And then all these different sites she was going to, they kept showing banners and advertisements for places she had already been to and kind of freaked her out. How in the world do they know this? And I told her it's marketing and stuff. But how efficient can this be for you to use, Whether in your chiropractic practice or whatever type of marketing that you're doing now, it's something that Google does, but there's a couple of different services that you can use to be able to do this. And it's not expensive at all. It's very, very targeted and it's just a terrific marketing tool because let's face it, in your chiropractic practice, if you're a chiropractor, it is easier to get patients that you already have to come back. Thank you. It is to get a new patient in your business, whatever business. You can own a clothing store. It's easier to get existing customers back in there than it is to get new customers. The marketing, it's a lot cheaper if you know how to build a database and do it right. The same type thing here, what we're doing is we're creating a database, in essence, but instead of us being able to send them emails and stuff yet because they're not that far down the funnel, we've created this pool and we're stocking it with fish. And all this fish is going to be bringing it back to. Hang on, I got a message on here. May have to edit this. Okay. I had a low battery message come up on my phone. Okay, so we're building this lake, we're building this pond. We're stocking it with fish. And everywhere this fish goes, we want them to see ads for you. So let me check my notes here. There's a couple of different sites. One is, I believe it's retargeting. Dot com. There's that one right there. And then the other one that actually I use is check my notes here, Site scout. And this one is actually cheaper to use, but they both do the same type thing. And basically what will happen is you put money in an account, like, let's say that you put, you know, $500 in there. Okay? Now this isn't just to open up the account. This is. It's your money. And what happens is they take money out of this account only whenever they click on these banners, not when these banners show up, but when they click on the banner and come back to your site. So it is similar to like a ppc, you pay per click, but it's very, very targeted and it's a lot less expensive than what other PPC campaigns would be. So this is just an incredible, incredible marketing tip trick ninja secret that you can use. This is just one of the lessons. I actually learned this from Vic in one of the Empower Network training. And this was just the basic entry level Empower Network course. Just the blogging for $25, the training that comes with that. This is one of the things in there that they talk about. But it's fantastic. It's something very easy that you can do to implement into your marketing to help grow your practice, to help grow your business. So if you found value there, please share this with your friends. Share it on Facebook. There should be some links somewhere on the page. Show me some love and help me get other people to see this because it's great and it's something that a lot of people don't know how to do. And hopefully this video will help. So make sure you subscribe to me, follow me on YouTube, Facebook, and I'm going to continue to put out these videos full of good content that's going to help you grow your business.
