Best known beats best.

23 Oct 2026 · 1 min

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In this brief interview excerpt, Billy Sticker and Speaker A discuss why being the best chiropractor or doctor does not guarantee business success. They cite a Grant Cardone quote—"best known beats best"—to illustrate that market visibility outweighs technical superiority. The conversation highlights a common gap: practitioners may have unique, superior protocols but lack awareness among potential patients. The speakers emphasize the need to actively fill this awareness gap and develop strategies to become known in the community, rather than relying solely on expertise.

The best chiropractor or the best doctor doesn't always win in business. No,
there's a great Grant Cardone quote that says, best known beats best.
Yeah.
And it's so true. It's not— it doesn't matter how good you are, how good your techniques are. And how often do we here have calls and the doc's like, I'm not like the other guys in town. I have a very unique protocol and I help with this and I help with that. Okay. Great. Are people looking for that? Are they? Well, they need— well, maybe they need to be, but they don't know, you know. So how do we get you known?
Yep.
How do we get you—
There's always going to be a gap there to fill. If, if you're actually the best, or you actually are the only one in your community that does this, great. But do people even know that you do it? And so that's the gap that you need to, need to help fill.