Facebook ads are not a marketing strategy.

22 Oct 2026 · 1 min

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In this YouTube excerpt, Speaker A highlights a recurring complaint among doctors—especially chiropractors—who feel stuck and disappointed with Facebook advertising, describing it as a plateauing, ineffective channel. Billy Sticker responds by drawing on his marketing experience and knowledge of chiropractic practice to outline a suite of alternative marketing tactics. He references a training program he created called “12 Ways to Get New Patients Without Facebook,” emphasizing that the majority (about 95‑97%) of the practices he consults are overlooking several simple, high‑impact methods that could consistently bring in new patients each month.

Chapters

One of the, like, big common threads that we see in a lot of our calls are just doctors that are sick and tired of spinning their wheels on Facebook. And they're the doctors that are frustrated with Facebook and the results. They feel like they just kind of plateau or taper off.
Knowing what I know about marketing now, and knowing what I know about chiropractic and working in office, what would I do? And I listed out All of these different— from a marketer, all these different marketing things that I would do, and they're really good. So we actually put them into a training, which is the 12 Ways to Get New Patients Without Facebook. But there's all kinds of just great content, and 95%, probably 97% of the practices we talk to, they're missing several of these things that are pretty easy to do. They can all help generate new patients every single month.