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In this short YouTube segment, Billy Sticker explains how to move from simply being found by potential customers to actually being known in a local market. He emphasizes that the most effective way to achieve visibility is active community involvement: joining the local chamber of commerce, participating in Business Network International (BNI) meetings, running workshops, and taking part in health fairs. He also hints at additional tactics for getting one’s message in front of the community, positioning community engagement as the core strategy for building local brand awareness.
