Billy Sticker outlines his four-step Ultimate Authority program to help professionals dominate their local market. The first step is building awareness through Facebook videos and targeted offers, illustrated by how a testimonial video for Dr. Walker generated local buzz. The full package also includes reputation management, a done-for-you book, and a publicity campaign for local TV and radio.
Hey, guys, Billy here and I want to talk about how do you position yourself as an authority in your market? And the first step is awareness. I recently talked about this on an episode of Cairo Candy. There's four key things we talk about, but the first one is awareness. You cannot be known as an authority if no one even knows who you are. And we do that by Facebook. Now, on Facebook, there's a couple of different things you want to do. You want to have some good quality content that's getting you out there, branding you. But at the same time, you want to have an offer, something that you're offering new patients. And then every time you do a video, you're always bringing them back to that offer or whatever it is. One of my docs here locally that I do some stuff for my youngest son, Brendan, was having some really bad headaches and started going to see him. And what we did for this doctor is we did a testimonial video and it's me sitting in my office and Brendan's sitting on my. On my lab. This is probably a little over a year ago. He was nine at the time. And we talk about how he was having all these headaches. I mean, he was having migraines four or five times a week. His pediatrician said give him 200 milligrams. No, 400 milligrams of ibuprofen every time he started to have a headache. And there's just no way I was going to do that for, at the time, an 8 year old. So we went and started seeing Dr. Walker. And now my son may have one headache a month, maybe two, and he was having at least five a week. So we just shared this story. And I'm sitting there, he's sitting on my lap, and he's talking a little bit. And we ran that in our market, in our local area for maybe a month. Well, then every time we would go to the store, if Brendan was with me, I'm telling you, every time somebody would stop and ask him how his headaches are, and he didn't know what to say. And he would look up at me and, you know, people would walk off and he's like, dad, I feel like I'm kind of famous. Well, that was done very, very inexpensively through videos on Facebook. And how much easier is it for you to do that and have some kind of strategy where you can get known in your area? But that's just part one of building authority. I just released a brand new program called Ultimate Authority. And the first step is building awareness and getting known in your area. And we use Facebook to do that. The second key component of that is reputation management. We set up campaigns to help you build Google reviews, Facebook reviews. Because once people start knowing who you are, they're going to look you up. And when they look you up, they need to see a bunch of reviews. That's going to build more credibility and more authority. And then the third step is we write your book for you. We sit down with you, come up with a really tight outline. It's your content, but we do all the work for you. We do a really, really nice cover design, and then we get your book published for you. And then the fourth step is publicity. Once your book's done and you've had this campaign, building your authority, building your awareness in your area, you've got great reviews and stuff on Google and Facebook. We put together a publicity campaign and we help you get on your local TV shows and radio shows and all this. And this is a complete package making it so you are known as the go to Dr. In your area. All right? So if you're interested in learning more about the ultimate authority program, schedule a call with me. There should be a link above the video. Or you can just go to cairocandy. Com schedule. See you on the next video.
