Billy StickerFounder & AI Growth Strategist

Change the method. Keep the mission.

29 Sept 2026 · 0 min

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0:25

In this brief segment, Billy Sticker explains the central mission of his company: providing high-quality new patients to chiropractors. He emphasizes a core company value—"mission over method"—stating that while the specific tactics or methods can evolve, the overarching mission remains constant. He describes an open culture where team members propose new ideas or alternative approaches, and the leadership is receptive to changing methods as long as the mission stays unchanged.

But it goes back to what's the problem we're solving. Like, that's our mission, is high-quality new patients for chiropractors. The method may change. One of our core values as a company is mission over method. And the team will come up to me, they're like, hey, I have an idea, or what if we did this, or what do we do this? Hey, the method, I'm totally open to changing. The mission stays the same.