Billy Sticker explains why chasing cheap leads backfires. An office spending $40,000 monthly hit sub-$7 CPL on Facebook, but what matters is how many leads actually show up. Reputation in your community drives attendance more than the marketing agency does.
You need to know what's your cost per lead. And this can vary. We've got one of our offices. I just pulled up the numbers. He spends almost $40,000 a month in his marketing. Okay. Now he has multiple locations. He spends $40,000 a month. Some of you are barely collecting half that, but he's, he's just a great business owner. And if you look at his numbers, his cost per leads are extremely low. They're around typically sub $7 per lead on Facebook. He's doing SEO. He's doing all kinds of other things with us too, but just on, on the Facebook side. But we have some offices where that's closer to $50, but they're okay with it because they've done the things that we're gonna show in the rest of this training. And their audience is so high quality, the, the leads that are coming in show up. So just because you— cost per lead is one thing, it's one step in this, but then of those leads, how many people show up? And this, I've got to tell you guys, this is not the marketing company's fault. This is how you are represented in your community. What do they think about when they think of you? That determines how well they show up.
