Billy Sticker says practices posting weekly content on Facebook consistently outperform those that don't. A 30-40 second video comparing chiropractic visits to gym attendance helped one client by addressing common objections and building trust in the community.
The bottleneck that we find is the content, because this is where, when it comes to Facebook ads, this is where we see the offices that really thrive. They're doing content ideally weekly. And so they're building that trust in their community because they're doing these different pieces of content. One of our clients recently did a video and it was so good. And you hear this all the time, you know, the objections. I heard that once I go to a chiropractor, I have to keep going to a chiropractor. And he just did a short 30 to 40 second video. It was like, you know what, you can do whatever you want, but that's just like saying, I heard if I go to the gym, I have to keep going to the gym if I want to get in shape. It's the same thing. How healthy do you want to be? So like, that's the type of content that we want you doing. We want stuff that's going to show the culture of your practice.
