Billy StickerFounder & AI Growth Strategist

Discounts attract price shoppers. Authority attracts buyers.

1 Oct 2026 · 1 min

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0:42

In this brief advisory video, Billy Sticker explains how healthcare providers can attract patients who value professional authority rather than low prices. He recommends creating short, TikTok‑style clips that show a clinician performing a simple exam or adjustment with a patient—such as standing beside a nerve chart or demonstrating shoulder range of motion—while keeping the footage silent. The videos rely on text‑to‑speech overlays that convey a concise call‑to‑action (e.g., “Dr. Mike is now accepting new patients, click here to schedule”). The strategy emphasizes showcasing expertise to convert viewers into patients, steering them away from discount‑driven decisions.

Chapters

We want people to choose, say yes to the doctor, not some discounted offer. So to do that, we need you to be producing content that we can get out in your community. And it's really the same thing on TikTok. But what we do is we'll have them do maybe standing with a patient in front of a nerve chart, doing like a shoulder range of motion, like they're doing an exam, maybe an adjustment. There's no talking in most of these. It's just these little clips, and then we use the text-to-speech feature. Text, you know, they'll type out whatever, you know, Dr. Mike is now accepting new patients, click here to schedule. Like, it's very, very basic.