Billy Sticker's wife, a home-health nurse, heard dying patients regret not traveling when they were younger. That pushed Billy and his wife to prioritize trips despite tight budgets. They now travel frequently, treating it as essential to living fully now rather than waiting.
But for us, that's our value in our family, is traveling, is time together. You know, we have one shot at this life, and I want to take full advantage of it. And so we do travel. My wife was a home health nurse. We've been married 30 years, and she was a home health nurse for a while. And she was telling me, she's like, Billy, if we say— this was years ago— if we really say we want to travel, We need to start doing it. And even at the time, we really didn't have much of a budget for it. You know, she's like, we need to figure it out. She said, over and over and over again, I hear the same thing from these patients. They wish they would have traveled more when they were younger. They wanted to wait till they had the time and the money, but now they don't have the health. And so we made it a priority, and we, we travel a lot. We make big trips. If it's like, hey, should we do on this— should we go on this trip? Yes, because these are the memories. Like, everything we do in business, I love, but it's so we can go live life, love it, we can go have an impact.
