Billy Sticker argues that the old consulting rule "don't boil the ocean" no longer applies to AI. Unlike human teams, AI agents can scale to thousands and handle massive, broad objectives that were once considered impossible.
And then in corporate, in enterprise, we hear in consulting that term is stuck around when it comes to scope of a project. Yes. You know, it's like, hey, we're working on this for marketing. Well, what if we did this too? What if we— no, no, hang on. We can't boil the ocean. We're not gonna do everything. Let's focus on this. Yeah. Well, now with agents, with AI, you can— we can boil the ocean. Definitely. We can find out, like, we can send 5,000 of them out to go accomplish a goal.
