Billy Sticker breaks down Facebook ads into three parts: targeting the right audience with custom or lookalike audiences, creating ads that grab attention and drive action, and sending people to a focused landing page with the Facebook pixel. He cites a case where $1,500 in ad spend generated $52,000 in revenue.
Hey guys, Billy Sticker here and I want to talk real quick about three fundamentals of a successful Facebook ad. Or really you can even say just a Facebook campaign. Everybody's talking about how to use Facebook to get new clients, new patients. Whatever business you're in, if you want to get new business, Facebook's a great way to do it. Let's talk about three of the fundamentals. The first part, and you always want to start with this, is your audience. What makes Facebook so great is your ability to target exactly who you want to target, whether that be your existing clients or brand new people in your local area or across the country that meet certain specifications. Or even your, you know, you can take your existing patients or your existing database. You know, no matter what business you're in, you, you can upload that and market just to them, or you can tell Facebook that you want a look alike audience and they'll find you more people just like that that you can go out and reach. So you always want to start off number one with your audience. Who is it that you're looking to target? Number two. This right here is the ad itself. Your goal here is. A lot of, you may have heard this, this old adage, aida means attention, interest, desire and action. So your ad, your goal of this ad is to get their attention. Once you have their attention, you want them to click and do something that's going to be interesting to them, that's going to create desire for them to take whatever action it is you're wanting them to take. So on your ad, there's different ads. You can do video ads, you can do regular image ads. You can actually do an ad that's just text. There's a time and a place for all these. But the third thing we're going to talk about is your landing page. Your landing page, I really can't spell. Your landing page. Very rarely do I recommend someone to send Facebook traffic directly to your typical business website. You can do that. You want to make sure you have your Facebook pixel set up and that's for a deeper training right there. But you definitely want your Facebook pixel on your landing page. The benefit of having them go to a landing page is there's no distractions. There's the only thing that landing page, the whole purpose of it is to hold their attention and do this right here, you know, their attention, desire and action. This last part is going to happen on the landing page. This is the basics, okay? Now obviously it starts with a plan. You gotta know exactly what your purpose is. Once you have that, you have to know who it is you're wanting to target, come up with your ad, and then develop your landing page. Sorry about the misspelling here, but I have put together a training that is 45 minutes to an hour long where we go into great detail on this right here, as a matter of fact, I show you how we used two Facebook funnels following this system right here that generated one client, right at $52,000 in cash business on about $1,500 of ad spend. So that's over 3,000% return on investment. But there should be a button below here to register for the training. Click that button, get registered, and I'm going to walk you step by step how to set this up. And I'm going to show you the exact campaigns we used for his business to get those kind of results. See.
