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Billy Sticker built a chiropractic marketing business by giving away free value first. He ran a pro bono Facebook ads campaign that generated over 50 leads worth $3,000 each in the first month, which led to referrals and paid work.
Billy Sticker built a chiropractic marketing business by giving away free value first. He ran a pro bono Facebook ads campaign that generated over 50 leads worth $3,000 each in the first month, which led to referrals and paid work.
And I wanted to just give value to the profession. I just— let's build an audience. You know, I think like a marketer. I'm not a chiropractor, but let me just give value and started bringing on influencers. And that very quickly elevated my status in the profession. And then we started helping chiropractors write books was one of the ways we were generating some income. And one of our clients we did a book for asked us if we could do Facebook ads. I said, I know how to do them. I've just never done them for an office before. Let's give it a shot. So I didn't charge him anything. And he had like 50-something leads come in the first month. Now they don't all walk in the door, but that was still, I mean, his case fees were around $3,000 apiece. He didn't need them all to come in the door. Then he starts referring people to us.
