During COVID-19, chiropractors faced a choice: cut spending or double down on video content. Those who pivoted to educational videos saw four- to five-fold returns by capturing heightened health-care interest and retargeting viewers on Facebook.
All right, I want to make this video just to share just some things that we see going on with the current state of events as far as with, you know, the coronavirus. I'm going to try to get out of the sun so I'm not squinting the whole time. You have two trains of thought, right? It's very easy whenever fear sets in, to just draw back and stop some of your spending, which I do understand that you've got to use wisdom and then you have the train of thought of like, okay, in this situation, where is the opportunity? Now, I am not saying opportunity to take advantage of. All right, that's not what you're looking for, but where is the opportunity to do the things that you, that you're really wanting to do anyway, Right. To get that message out there. So what you want to do is what is it that your clients, okay, if I'm speaking to chiropractors, for example, what is it that your patients need right now and how can you give that to them? We have some people that, we have a couple of accounts that have asked to just pause everything for right now, and we totally understand that. But we have several accounts that are doubling down on their video content right now. And we've changed up some of their campaigns and they're getting four and five fold return because they're taking advantage of the situation, using it to really get the education out there, because there's a lot of people that are paying more attention to what's going on as far as healthcare and things like that. So you can use this to educate your patients, look at the opportunity. But right now, your community needs hope, and you need to be a hope dealer. I actually recorded a short video talking about some of the same stuff and put some samples of what some of our clients are doing, just a couple of videos of some of the content that they're putting out. And you can go to cairocandymarketing.com spring2020, no spaces, just spring 2020. And there's a video on there. And then there's also some samples of just some of the content that some of our offices are doing. And they're really making a huge impact in, in their communities. So use that. Even if right now, if you have to shut your office down for a little bit, double down on your video content. Because remember, you can tell Facebook, anybody that watches 25% or 50% of this video, put them in a retargeting audience. A lot of our clients have been building retargeting audiences for a long time. So now they're taking this content and they're able to get it out there and. And it's having an even greater impact in their community because they've been doing these things already. So look, this too shall pass, right? I posted a scripture earlier today just saying, hey, don't forget to laugh. A merry heart doeth good like a medicine. So hold your head up, get out there and be a hope dealer for your community.
