A chiropractic marketing system called Tribe Turbine uses short educational videos on Facebook and Instagram to attract patients weeks before they visit. The strategy builds audience groups by demographics, then retargets engaged viewers with the practice's offer. The speaker claims a 95% success rate across over 400 offices.
How do you dominate Facebook and Instagram when everyone in your town is already using these to generate new practice members for their office? I'm going to show you how. The first thing I want you to do is kind of take a step back. What is it that you really want to accomplish with your marketing? Everybody says they just want new patients. Yes, but who makes the best new patients? Even whenever you have look at your practice members right now, who refers the most? Who is compliant and sticks with care? It's those that are educated. And this is what you can do different than everyone else out there. Most of the time, that education process really doesn't start until your day one. Well, what if you could start that months, weeks or months ahead of time? So whenever they come in, they're already educated. That's the difference. That's what no one else is affecting effectively doing on Facebook. So most people, this is what we call our perfect patient, Tribe Turbine. This is the process that we've developed after working with over 400 offices all over the world. And whenever our clients are compliant, this has like 95% success rate. So we have our onboarding and this is actually where give us access to all your, you know, your ads account, stuff like that. And then you get access to some training where. Which we have that helps your staff effectively follow up the leads and it helps their mindset some cool things like that. But it also, we cover how to do some really, really cool videos and things to get your message out there. The first thing we do is this initial offer. And here's the thing, 99% of the offices out there and all these companies out there that are Facebook ad experts for chiropractors, this is all they do is they're doing this. And the problem is, I mean, a lot of times this can generate a lot of leads, but it also generates a lot of nothing. Right? A lot of people who never show up, they just never really engage anymore and you waste a lot of money. But whenever you do these videos effectively, this is what we call our Tribe Turbine. So what's a turbine? It's a circular mechanism that creates energy. And so what we do in this training series is we teach you how to make some effective videos. Two to three minutes. We don't want you to make some fancy commercial, just pure content. And we have between 20 and 30 sample videos of what other offices these guys that are just crushing it when it comes to videos on Facebook and Instagram. We give you samples so you can figure out, you know, what are some things that you can do for this content. But as we do this, we already have all these different audiences. We build out women 30 and older. We may even have some audiences we exclude, but we build these different ponds all over Facebook. We tell Facebook what fish to put in each pond, and then we start delivering this message strategically to those specific people. But what we're doing is we're wanting to build this tribe and this tribe, these are the people who watch 50% or more of your videos. Because right now, people are driving past your office. They want what it is you do. They just don't know it. They don't want to be taking medication. They want more energy. They want this healthy lifestyle. They don't understand that's called chiropractic. But we get to use these tools to deliver that message. And once you start doing this effectively, and then we retarget these people, right, we start showing this offer to these people who are watching your videos now, when they come in your office, they're better than a referral, because when a referral comes in, you get to leverage the relationship that you guys share. When they come in after this process, they feel like they already have a relationship with you. The know like and trust factor has already been established. So this works incredibly well. If you have any questions or want more information about this, you can actually go to chirocandymarketing.com tribe and there's a short video I put together that goes into a little bit more detail. But this is how you dominate Facebook and Instagram with your message of chiropractic in your community whenever everyone else is just doing this. So it doesn't matter how many offices in your area are running these different initial offers. Doesn't matter. Because whenever we show you how to do this effectively, you get to carve out your specific tribe of people that resonate with you, that resonate with your message. And then we show them the offer again, and that is the difference. And that's how you effectively market on Instagram and Facebook. We'd love to help. Reach out to us if there's anything we can do. Thanks.
