Billy Sticker explains how to handle price objections by stacking value until it outweighs the prospect's resistance. When someone says no, their money just weighs more than what you're offering. Keep adding value until the scale tips in your favor and they say yes.
When somebody says no, all they're saying is their money weighs more than whatever it is you're offering. So good, bro. That's great. That's it. When they're saying no, they're just saying, no, my money weighs more. But when you start stacking enough value, stack enough value, stack enough— once you tip the scale, and especially if you can— hey, if it's going to be an unjust weight, be it in their favor. Exactly. They will gladly pay you 100% whenever they're— you even have some examples of this. I've never heard you use the scales like that, but you do talk about— You will hear me use it, though. You will be hearing me. So the first couple of times you have to at least— I got to give you credit. I'll give you credit every time. I'll give you credit.
