How To Use Facebook To Effectively Promote The Body By Vi 90 Day Challenge (Visalus).

13 Nov 2012 · 16 min
15:48

In this 12‑minute presentation Billy Sticker walks his Visalus team through a step‑by‑step Facebook marketing system for the Body‑by‑Vi 90‑day challenge. He starts by noting how much time people spend on Facebook and frames the platform as a fishing pond where posts act as bait. The core message is to avoid overt sales language and instead spark curiosity and social acceptance by posting before‑and‑after photos, recipes, status updates, and celebratory comments that answer prospects’ hidden objections (Does it work? Can I do it? Does it taste good?). He stresses the importance of a positive, uplifting brand image, frequent changes to cover/profile photos, and building a warm‑market friend list (aiming for ~2,000 friends) without triggering Facebook’s spam warnings. Engagement tactics—likes, comments, shares—are presented as the engine that pushes content into more newsfeeds. Billy explains how Facebook activity should feed into the existing Visalus funnel: when a prospect reaches out, the rep should move them to a phone call using a simple script that asks for a phone number and best call time, keeping the conversation informational rather than salesy. He also advises modeling the behavior of top‑performing ambassadors and company founders on Facebook. Throughout, he uses anecdotes (e.g., a coworker’s curiosity about his weight loss) to illustrate psychological triggers, and he repeatedly reminds the audience that Facebook is a supplemental tool, not a replacement for the proven funnel.

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