Billy Sticker explains why his company doesn't advertise web development even though they can do it. They only take on website projects when existing clients ask, keeping their core offering simple and their team focused.
We just let people know this is our wheelhouse, we're really good at this, and if you want websites done, we really recommend this other company. And we would just refer it out. We don't do that anymore. We actually have some team members that can build out websites, but we don't advertise it. We just have enough clients, people ask and we'll do them. We just don't want to— like, we've got a great thing going. Our staff's happy. I don't want to complicate it anymore.
